Soldato
And most people buy their drinks at Bars / Clubs where they won't even see the bottle so it makes no difference!
actually that's not true anymore and hasn't been for a longwhile
http://www.ias.org.uk/uploads/pdf/Consumption docs/Alcohol consumption factsheet August 2013.pdf
page 18 on trade v off trade
more people actually consume booze bought from shops rather than down the boozer / clubs.
However I still think this is a complete waste of taxpayers money. If someone is going to go on a bat**** crazy binge session, then no amount of warnings on labels will make any difference