Download Intel XTU from here:
https://downloadcenter.intel.com/download/24075/Intel-Extreme-Tuning-Utility-Intel-XTU-
Then install it in the normal way. When you run it, you need to allow it the normal admin access. Once open, it shows a load of values and sliders relating to the CPU and its voltages, wattages etc etc.
On the left hand side is the advanced tuning menu. When clicked, it brings up the adjusters for various CPU options. The simplest to adjust is the core offset voltage. Slide that down to reduce the CPU voltage. lower voltage = lower power = lower temps. Once you've adjusted it, then you click apply on the right hand side, and thats it instantly applied. -0.130 works for me, but YMMV, so try -0.100 first, and then take it from there. Most people seem to settle around -0.120 and -0.135 from what I've read.
You can also save profiles on the menu on the right ... which is fairly obvious to do. Once done, one of the quirks is that to load a profile, you need to select it, then hit the "show values" button so that the adjustments appear on the page and then "apply". Just selecting a profile will not automatically apply the settings held within the profile.
Going on from that, I've also adjusted "Turbo Boost Power Max" and "Turbo Boost Short Power Max". On each of them, I have reduced the value by about 4W. These reduce the max powers of the laptop when being hammered under rendering etc.
Important ...
Intel XTU adjustments dont appear to be persistent. So on reboots, etc etc the settings can fall off. So you need to monitor that the adjustments are applied ( easy done by having a profile saved ). You normally notice the settings dropped off cause the fans spin up a lot more, causing you to wonder why its heating up, then realising the settings have gone.
And Lastly ... I've found that in general terms, the AW really needs space below it. If its flat on a table / surface, then it doesn't seem to be able to draw enough fresh air into it to stay cool. Evne propping it up 1cm makes a maassive difference to the temps in general.
I do plan on opening mine up soon, and may well take photos / videos of the process. I know its already there, but the more information out there, the better.