We've got a couple of Wemo bulbs, they're bright enough. Only warm white and dimming. Hue's are meant to be very good, not run any of those.
I think you need the bridge Aswell for the hues
It's significantly easier to get Edison screw smart bulbs though. We've started replacing the bayonet fittings with Edison screws. Easy enough to do. Plus found the Ikea Tradfri bulbs are really very good.
Are the Xiaomi Yeelights available in B22? I couldn't find themGet the cheap V2 xiaomi bulbs they are pretty decent for around £13, other than that tp link bulbs are inexpensive.