Poll: Amazon Prime adding adverts in 2024

Will you pay to remove adverts?

  • Yes

    Votes: 11 5.2%
  • No

    Votes: 169 80.1%
  • Comedy Option

    Votes: 31 14.7%

  • Total voters
    211
Caporegime
Joined
11 Nov 2002
Posts
83,690
Location
Barcelona
Just saw this news today.

BBC News - Amazon Prime Video content to start including ads next year

Looks like they will follow D+ and Netflix in showing adverts on their cheapest subscription. Iv'e not actually seen the Disney and Netflix versions, but I guess its a certain amount of adverts (minutes) per hour like ITV etc.
US,UK,Germany and Canada Prime in early '24 and France Italy, Spain, Mexico and Australia to follow later in '24.

For the US they announced that you can pay 3 dollars a month to get rid of the adverts, the pricing for other countries is not mentioned but will probably be similar.

There isn't that much content that I watch or am waiting for on Prime, but adverts do annoy me! Off the top of my head Prime is 50 euros in Spain (used to be 35 till last year!!), so 2-3 euros extra per month seems pricey, but i'm sure I would buckle and pay (adverts will be in Spanish which will annoy me even more!). I know the UK is around £100 per year and USA is about $130 a year for the basic Prime service. I think they charge supplements to add certain Prime channels to your account, get music streaming, and larger photo storage, but these types of services I use google for already so I've never paid more than the basic for Prime.

Anyway, will you pay? It's more a discussion than a vote, but if a Mod could add a simple Yes, No and comedy option poll that would be great!


rp2000
 
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Doesn't it already have ads? Or are they just adding more? I remember when I used to watch shows on there they would show ads between episodes for their other shows?
I don't see these anymore but up until last year there was sometim s adverts before a film or in between episodes of a TV series. But I don't recall seeing any adverts during Jack Ryan earlier this year


rp2000
 
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That was the point I was making, Bosch Legacy went to Freevee for absolutely no reason other than Amazon seeing how many would watch... and it worked ( inc me ) .
I think this must be a regional thing as I thought only USA and Uk have Amazon Freevee. I just checked in Spain and this show appears normally on primevideo for me. Never seen the show, but I did recently watch Jury Diuty on Prime and I just realised that and Bosch Legacy both say "Freevee Original". Jury Duty definitely didn't have any adverts.


rp2000
 
It will be later than February for Spain anyway and my current subscription doesn't end till April 24. Annual price is only 49.95 Euros anyway, I think I would easily handle that going up to 70 ish a year to get rid of adverts without caring. I will wait and see how aggressive the adverts are but I watched more Prime content than I thought this year and I have 1 more episode of Reacher before the end of the year :D

My prime benefits page shows 7 deliveries (although My orders shows 15 for 2023 and most were same day deliveries which is a Prime Benefit). 161 shows/films watched. Less deliveries than I thought and more shows over the last 12 months. Boys S3, Gen V, Jack Ryan S4, Invincible S2, Citadel, Reacher S2, Upload S3, Jury Duty...off the top of my head!

I think this URL should show the same info for UK subscribers:
https://www.amazon.co.uk/gp/primecentral?ref_=nav_AccountFlyout_prime


rp2000
 
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Apparently they want to implement up to 3.5 minutes of ads per 1 hour of viewing. I dunno the exact implementation but I had a long unskippable ad at the start of a TV show episode, another on trying to forwind into the episode because it had forgotten my previous position and then another 28 second 2 part ad 5 minutes later, at which point I gave up.

EDIT: Apparently you can no longer skip Amazon's pre-roll for its own shows either since this change, even if you pay for the ad-free tier.

The Amazon pre-rolls would annoy me. Not seen any in at least 1 year, but when they did appear (and were skippable) they only seemed to advertise one show at a time over a period of multiple weeks. So for at least 3 weeks I would see the same pre-roll for this terrible Nicolas Cage film, in Spanish, on every single show or movie ( No matter how fast you tried to skip it you'd catch the 1st 3 seconds of it every time :D )

Got the first ones last night, opened the app up prompt to upgrade came straight up.

If you've ever watched anything on freevee i.e. Bosch Legacy it's the exact same ad format. 2 at the start and 1 short in the middle of the show for now.

3.5 minutes an hour. I think I could easily handle that tbh. Back in the day when I watched ITV or Channel4 A 1 hour show would have 2 advert breaks (At 25m and 45m on the hour iirc + after shows). I'm sure that used to be closer to 15 minutes per hour. Most shows from back then are 42-48 minutes when downloaded (I think!).


rp2000
 
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I did not realize they were getting rid of the Dolby Vision and HDR content! Just saw above. Hmm. Again, I watched stuff over the weekend and it definitely popped up with a HDR logo on the Grand Tour on my OLED. Is it possible it won't kick in until I log out on that device or something like that?
Dolby vision is beind the paywall, but hdr10± is not. So if you have a Samsung TV HDR10+ should work on the advert service as well, without paying.


rp2000
 
Got the same e-mail in Spanish now, as adverts start here from April 9th. Same as UK, 1.99 a month to remove them.

Edit: As I mentioned in the OP, I will probably pay, but I will first see what the advert experience is like for a few days, just out of curiosity!


rp2000
 
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What's the consensus now the adverts have been out for a while?

I started to see them in Fallout this week. 45 seconds of non skippable adverts before the show starts. Nothing in the middle.

I could easily live with that, and am not even tempted to pay the 1.99 yet, unless the adverts get more aggressive! I think my next show will be The Boys which is still a while away, I think.

Most Importantly it seems HDR10+ is free and I have a Samsung TV that supports it. If I had a Dolby Vision TV id end up paying the 1.99 just for the HDR goodness. I used a soundbar and headphones so not too bothered about the fancy audio I lose.


rp2000
 
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