Amazon Supermarkets

[Merlin5]

Amazon launched 'Amazon Fresh' in Ealing yesterday with Amazon branded food and some of their gadgets, regular branded food, and Morrisons branded food. No tills, just a phone app, tons of surveillance cameras and you walk out like a shoplifter. Interesting concept but their prices are more expensive than the likes of the big four grocers. Will be interesting to see how it develops, they could easily afford to bring prices down and beat the big supermarkets. For now though, I'll stick to Tesco.

 

[Merlin5]

They may open a few stores around the country, mainly the centre of London, but they’ll end up selling the technology to major supermarkets for a fortune. They have arrived too late at the party to challenge the big supermarkets.

Surely with the £ billions that Amazon have they could stomp over the big supermarkets?

 

[Merlin5]

It doesn’t just come down to money. Food quality is a major aspect as is site procurement and brand loyalty.

I don’t think I’d ever go for Amazon basics ready meals lol!

Yes, good points.