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AMD fall from second to fourth in processor market

Fourth place in terms of sales in 2012. A full order of magnitude below Intel.

It's OK though, there's a lot of optimism about AMD providing processors for games consoles, so there should be a fair recovery when the next generation of consoles come out.
 
Very true, this next year should be better for AMD.

The thing that I found most surprising was the percentages involved:

Intel 65.3%
Qualcomm 9.4%
Samsung 8.2%
AMD 6.4%
Freescale 1.9%
Nvidia 1.4%

Intel are just so dominant in the processor market, and they are not particularly strong in the mobile market yet but look to be targeting that arena soon.
 
Hope AMD can claw back some ground - No AMD make's the desktop market go stagnant as there would be no need to develop faster and cheaper processors with no competition.

AMD in 2013 however will be providing chips for consoles so I feel confident in them getting somewhere later this year.
 
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It's OK though, there's a lot of optimism about AMD providing processors for games consoles, so there should be a fair recovery when the next generation of consoles come out.

Considering that MS/Sony sell the consoles at a loss to make the money back on the games/subs its doubtful that AMD will make much profit from the console APU's even if they ship like crazy.
 
Considering that MS/Sony sell the consoles at a loss to make the money back on the games/subs its doubtful that AMD will make much profit from the console APU's even if they ship like crazy.

Not sure how you link the two? Just because MS/Sony are selling at a loss, doesn't mean AMD would have reduced their margins at all? They might have, but I don't see that being a given.
 
Considering that MS/Sony sell the consoles at a loss to make the money back on the games/subs its doubtful that AMD will make much profit from the console APU's even if they ship like crazy.

AMD aren't making the chips though, so AMDs designs are basically licensed out - I bet Intel were all over every detail of this deal :p
 
AMD aren't making the chips though, so AMDs designs are basically licensed out - I bet Intel were all over every detail of this deal :p

Is this confirmed? As I recall one of the issues Sony has with nVidia is that nVidia will not allow their chips to be integrated in to the same silicon as the main system processor, and insist that it remain a separate core on its own package.
 
Not sure how you link the two? Just because MS/Sony are selling at a loss, doesn't mean AMD would have reduced their margins at all? They might have, but I don't see that being a given.

You can bet your bottom dollar amd make very little out of either ms or sony on cpu sales. The profit margin will be tiny.
 
Is this confirmed? As I recall one of the issues Sony has with nVidia is that nVidia will not allow their chips to be integrated in to the same silicon as the main system processor, and insist that it remain a separate core on its own package.

AMD are for all intents fab-less. I imagine there is some purchasing shenanigans going on to sidestep the whole licensing agreement but AMD are most certainly not manufacturing a single piece of silicon for Sony/Microsoft
 
http://www.dailytech.com/Qualcomm+S...th+Place+in+Processor+Market/article31594.htm

Just saw this and I thought I would share it with you all.

Discuss.


Its hardly surprising given that AMD have not yet entered the Mobile space.

They are about to though and Temash is looking pretty good for it.
AMD aren't making the chips though, so AMDs designs are basically licensed out - I bet Intel were all over every detail of this deal :p

That just means more profit for AMD, they get paid IP fees while doing nothing with no expense, pure profit.
 
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AMD are for all intents fab-less. I imagine there is some purchasing shenanigans going on to sidestep the whole licensing agreement but AMD are most certainly not manufacturing a single piece of silicon for Sony/Microsoft

BOth it has been confirmed that AMD ARE making the chips and selling the soc's, and its very profitable, they've already made invester statements(which its highly illegal to lie on) to the tune of saying they'll be expecting 50% of their revenue to come from custom made APU's within a year or so. PS4 chips alone(afaik) are said to be, I can't remember precisely but they are expecting custom APU sales to give them $80mil extra sales in Q3, and $250mil extra sales in Q4.

Its a bit unclear which console is releasing precisely when, its expected that PS4 is being made at GloFo IIRC and MS chip at IBM, but its likely AMD has essentially hired IBM as a fab(and partially because afaik its IBM responsible for the edram), but its likely the deal means they are selling the chips post production to MS.

Because quite simply AMD has a x86 licence, and neither Sony nor MS have a x86 licence, you can't sell a x86 IP for someone to manufacture to someone without a x86 licence and seeing as a Soc means AMD gets paid for the audio, the usb, the cores, the gpu, where selling the IP MS/Sony can do everything but the core/gpu VERY easily, its FAR more profitable to build a soc and sell the entire thing than sell the IP and get some royalties for every sell, massively more profitable.

As said it seems likely that xbox one is coming later than the PS4 and people are thinking the 80/250mil towards the end of the year is essentially mostly or only PS4 sales, with Xbox production and sales likely to further bump that up significantly.

MS/xbox production is still murky, I haven't seen anyone confirm anything, but EVERYONE who has weighed in on the subject says quite categorically that PS4 chips are being produced by AMD.

Its possible that MS being so involved with AMD/Intel got Intel to agree to let them buy the IP, but as above royalties would be worth a lot less than selling the whole SOC to them so I have no idea why AMD would go that route.

Overall falling from 2nd to 4th is a non story, PC sales are falling for the industry, mobile is soaring and will likely soon explode as cheaper smart phone models are starting to flood into China and asia in general meaning up till the last year or two the most populated parts of the globe weren't really buying smartphones, and that is changing very very quickly.

If you look at the PC/laptop market, AMD is second, and always has been, if you look at the mobile market, phones and tablets, AMD is only partially involved in part of it.

Its like putting in Mclaren super car sales and suggesting they suck because Mclaren car sales vs GM car sales are pathetic, mixing entirely different markets is simply pointless.

IN a decade Samsung/qualcom will likely have as much/more of the processor market than Intel, but Intel will still be the biggest pc sales and AMD will still be second.
 
Its hardly surprising given that AMD have not yet entered the Mobile space.

They are about to though and Temash is looking pretty good for it.


That just means more profit for AMD, they get paid IP fees while doing nothing with no expense, pure profit.

I said in the above post but its worth restating separately, IP is very poor repayment, and it absolutely doesn't cost nothing, 100's mil's during the development of both Jaguar as a base unit then more again for the specific development of the chips for PS4/xbox one, they made very small amounts of profit from the xbox 360 based off very low royalties, though obviously for a gpu only.

You're talking something like $5 royalties on 100mil sales, where as AMD are looking to bring in more like a minimum of $250mil a quarter for the next potentially 5-6 years from these deals. $500mil for the lifespan of the xbox 360 for the gpu alone, or a billion a year for selling on a per soc basis.

Again its unclear how much of the $250mil for Q4 is ps4/xbox, potentially only the PS4 and depends on the deal they have with MS.

IP royalties are nothing compared to profit on sales. Look at Arm sales total worldwide, and how much ARM themselves make, AMD have a turnover of like $4billion a year making 6.4% of the markets sales, while ARM themselves, when chips on their IP make up at least double that, have a revenue of around £500mil. IP is great, but selling chips is where the money is. ACtually thats not entirely true, IP is bottom rung, selling chips is worth far more, and selling devices is worth far more than that again.

The profit ARM make on samsung royalties is small, the profit Samsung make selling finished chips to Apple is much bigger, the profit Samsung make selling S4 phones is monumental. IE Arm chips are like <$1 royalties, Samsung sells chips to Apple for <$20 most likely, and Apple sells an Iphone for $400.
 
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I said in the above post but its worth restating separately, IP is very poor repayment, and it absolutely doesn't cost nothing, 100's mil's during the development of both Jaguar as a base unit then more again for the specific development of the chips for PS4/xbox one, they made very small amounts of profit from the xbox 360 based off very low royalties, though obviously for a gpu only and well.

You're talking something like $5 royalties on 100mil sales, where as AMD are looking to bring in more like a minimum of $250mil a quarter for the next potentially 5-6 years from these deals. $500mil for the lifespan of the xbox 360 for the gpu alone, or a billion a year for selling on a per soc basis.

Again its unclear how much of the $250mil for Q4 is ps4/xbox, potentially only the PS4 and depends on the deal they have with MS.

IP royalties are nothing compared to profit on sales. Look at Arm sales total worldwide, and how much ARM themselves make, AMD have a turnover of like $4billion a year making 6.4% of the markets sales, while ARM themselves, when chips on their IP make up at least double that, have a revenue of around £500mil. IP is great, but selling chips is where the money is. ACtually thats not entirely true, IP is bottom rung, selling chips is worth far more, and selling devices is worth far more than that again.

The profit ARM make on samsung royalties is small, the profit Samsung make selling finished chips to Apple is much bigger, the profit Samsung make selling S4 phones is monumental. IE Arm chips are like <$1 royalties, Samsung sells chips to Apple for <$20 most likely, and Apple sells an Iphone for $400.

Whatever it is AMD must feel there is more in it for them in the long run than Desktop gaming, for a caused decline in Desktop GPU's would hurt AMD just as much as Nvidia (whether of not this will hurt Nvidia they would argue not)
AMD simply wouldn't do it if the sums didn't add up.
 
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