AMD Phenom 9900 Set to Target $350 Price-Range (around £130?)

[TheRedZealot]

Advanced Micro Devices, the world’s second largest maker of x86 chips, will not be able to sell its latest desktop AMD Phenom central processing units (CPUs) for $1000 a piece for several months from now, but next quarter it hopes to be able to target higher price-points than today with AMD Phenom models 9700 and 9900.

“AMD intends to offer the following new processors in Q1 of 2008: a processor model 9900 (2.60GHz) priced below $350 and a Phenom processor model 9700 (2.40GHz) priced below $300,” a spokesperson for AMD said, referring to prices for large customers in 1000-unit quantities.

The recently unveiled quad-core AMD Phenom 9000-series processors are made using 65nm process technology and are initially available at 2.20GHz (model 9500) and 2.30GHz (model 9600). The new chips have thermal design power (TDP) of 95W, a not so low value. AMD Phenom processors 9600 (2.3GHz) and 9500 (2.2GHz) are now available for orders by AMD customers for $283 and $251 respectively in 1000-unit pricing.

Presently, $283 per chip is the highest price that AMD currently asks for a desktop microprocessor. The company also offers dual-core AMD Athlon 64 X2 6400+ Black Edition processor clocked at 3.20GHz for $220 in business quantities as well as dual-core AMD Athlon 64 FX-74 (3.0GHz) chips for 2P platforms for $599 a pair; but the FX-series chips are hardly popular nowadays.

AMD badly needs to be able to increase pricing of its microprocessors as well as improve its profit margins these days. The company lost $1.6 billion in its fiscal year and currently has debts that equal $5.3 billion. Moreover, after the chipmaker acquired graphics and multimedia chip developer ATI Technologies, it lost inconceivable share of its revenues and profits, which now also pulls the whole company down.

Provided that the numbers of the new Phenom chips with higher frequencies are sufficient and the products are introduced on time, the introduction of the AMD Phenom 9900 processor in Q1 2008 will help Advanced Micro Devices to boost its revenues substantially, as the chip has all chances to become popular among certain groups of end-users.

Intel Corp. currently sells its Intel Core 2 Quad Q6700 (2.66GHz) chip for $530 and if AMD’s Phenom 9900 (2.60GHz) shows higher performance amid lower price, then the new CPU will be successful on the market. But if Intel drops the price of the model Q6700 tangibly, AMD’s model 9900 will have to show its potential, or reduce the price.

Source: http://www.xbitlabs.com/news/cpu/display/20071129130057_AMD_Aims_Higher_Price_Points_with_Forthcoming_Phenom_Chips.html

 

[Lightnix]

Probably more than that... The Q6600 is '$266' (although a quick product search shows it's more like $275) but retails for £160 over here... At a guess I'd say about £220 for the Phenom 9900.

 

[lsg1r]

its a performance thing for me, I'm not going to buy phenom x4 unlessits performance doesn't atleast match the penryn processors (atleast in 3ds max - couldn't care less about games etc) at the same price.

The phenom has the same socket for the next couple of generations which help it while the penryn changes at the next chip change.

All I can say is I'm glad I don't need a new pc just yet.

 

[XeNoN89]

Around the same price the Q9450 is going to be.

 

[something_totally_different]

$2 = £1 thus $350 = £175 for a Phenom 9900 proving my point that some larger UK retailers are causing AMD bad press by selling the phenom range of CPU`s at near 30% hikes above recommended retail price. Still hopefully it will all settle eventually.

 

[Lightnix]

We never see those prices for any product. Ever. Then there's VAT on top of THAT.

Edit: I'd just like to add that:

processors 9600 (2.3GHz) and 9500 (2.2GHz) are now available for orders by AMD customers for $283 and $251 respectively in 1000-unit pricing.

Means that £170 and £150 for each of those chips will be about the low end we should expect if relation to other prices conversion rates is anything to go by (you know, pre any official price drops), which does not offer bang per buck in the least. I'd like to point out that 1000 units of the Core 2 Quad is $266, and we see those for £155-165 usually and they've been going for a while. Very little price hiking going on here to be fair.

 

[something_totally_different]

We never see those prices for any product. Ever. Then there's VAT on top of THAT.

Edit: I'd just like to add that:



Means that £170 and £150 for each of those chips will be about the low end we should expect if relation to other prices conversion rates is anything to go by (you know, pre any official price drops), which does not offer bang per buck in the least. I'd like to point out that 1000 units of the Core 2 Quad is $266, and we see those for £155-165 usually and they've been going for a while. Very little price hiking going on here to be fair.

actually these days provided you shop around you can get prices that are on nearly on par with US component prices.

 

[Aod]

$2 = £1 thus $350 = £175 for a Phenom 9900 proving my point that some larger UK retailers are causing AMD bad press by selling the phenom range of CPU`s at near 30% hikes above recommended retail price. Still hopefully it will all settle eventually.

have you not noticed that there is NEVER a $2 = £1 ratio from products in the US and UK? the Asus Eeepc is like $400 and is about £300!

 

[Duke]

have you not noticed that there is NEVER a $2 = £1 ratio from products in the US and UK?

Exactly, it will never be that cheap.

 

[Typhoon]

have you not noticed that there is NEVER a $2 = £1 ratio from products in the US and UK? the Asus Eeepc is like $400 and is about £300!

The EeePc can be had for £199 (+ the Vat), pretty close...

 

[Lightnix]

There's more than one variation of the Eee PC...

Okay, tell me, when was the last time we got a decent price on a microprocessor compared to across the pond?

 

[oweneades]

The EeePc can be had for £210 (+ the Vat), pretty close...

Now add the VAT.

That makes it £246.75 or using our lovely currency conversion just shy of $500.

That makes it $100 more than it is in the US. (Assuming $400 price is accurate)

EDIT: Typhoon you just edited your post to show the price as £199 + vat, which is it?

 

[Typhoon]

Now add the VAT.

That makes it £246.75 or using our lovely currency conversion just shy of $500.

That makes it $100 more than it is in the US. (Assuming $400 price is accurate)

EDIT: Typhoon you just edited your post to show the price as £199 + vat, which is it?

Its £199 here on Overclockers. You have to have compare pre tax prices. There are local sales taxes too in the States (+7.25% in California for example).

Q6600 retail is $279 on the biggest US Computer site, £142 here on Overclockers.

 

[something_totally_different]

have you not noticed that there is NEVER a $2 = £1 ratio from products in the US and UK? the Asus Eeepc is like $400 and is about £300!

191.52 inc vat for the 700-B model available now for this price in the UK. = $ 388.54

the 2G model is available for just £2 more.

 

[Typhoon]

Even Vista OEM is the same price over here (though the retail version is a whole lot more )

 

[Quixote]

If that 9900 comes in for a decent price & they have a revision of the silicone that keeps the power consumption decent, i'd definately consider it. It'll probably be the first serious phenom.

 

[theforce]

If that 9900 comes in for a decent price & they have a revision of the silicone that keeps the power consumption decent, i'd definately consider it. It'll probably be the first serious phenom.

Likewise. Also i guess the backwards compability acts like a double edge sword against Phenom since most ethusiasts will wait for AM3 motherboards before jumping back to AMD. Who would buy Phenom here who is currently on socket939? I guess not many since that would require a new motherboard + RAM and with the tempation of spending again the same money for an AM3 board and new ram when those boards are out.

 

[Quixote]

Likewise. Also i guess the backwards compatibility acts like a double edge sword against Phenom since most ethusiasts will wait for AM3 motherboards before jumping back to AMD. Who would buy Phenom here who is currently on socket939? I guess not many since that would require a new motherboard + RAM and with the tempation of spending again the same money for an AM3 board and new ram when those boards are out.

I think an AM2 + board is a good bet. It's confirmed some later CPU's will work with these & I don't see DDR3 being necessary / stunning value for a while yet.
I'm still crossing my fingers on AM2. AMD have said all it needs is a small bios update to support Phenom but we're all depending on the mobo makers to come through with it & they've got AM2 + boards to pimp.
I've got a nice Biostar 570 Ultra but when I e-mailed regarding Phenom support they just said basically 'it's not guaranteed or ruled out, keep checking our site'. Seems only Asus are on the ball so far.
I really don't want to have to buy a new motherboard, that's kind of the point of the phenom for me.

 

[Mattus]

Provided that the numbers of the new Phenom chips with higher frequencies are sufficient and the products are introduced on time, the introduction of the AMD Phenom 9900 processor in Q1 2008 will help Advanced Micro Devices to boost its revenues substantially, as the chip has all chances to become popular among certain groups of end-users.

Intel Corp. currently sells its Intel Core 2 Quad Q6700 (2.66GHz) chip for $530 and if AMD’s Phenom 9900 (2.60GHz) shows higher performance amid lower price, then the new CPU will be successful on the market.

Nah. Can you think of anyone who has a Q6700? The Q6600 completely removes the need for it.