AMD slashes 7*** card prices

[dave_beast]

http://hothardware.com/News/AMD-Slashes-Prices-on-Radeon-7000-Series-Graphics-Cards/

The marketing team over at Advanced Micro Devices (AMD) just dropped us a line to give us a heads up regarding upcoming price cuts to the Sunnyvale chip designer's Radeon HD 7000 Series graphics cards. New lower MSRPs officially go into effect on Monday, July 16, 2012 and include the following updated prices:

• Radeon HD 7970 GHz Edition: $499
• Radeon HD 7970: $429
• Radeon HD 7950: $349
• Radeon HD 7870 GHz Edition: $299
• Radeon HD 7850: $249

To sweeten the pot, several of the above cards will come with freebie extras. The Radeon HD 7900 Series, for example, feature a 'Three-for-Free' promotion that includes (while supplies last) three DirectX 11 titles, while the Radeon HD 7800 Series will ship with a free copy of Dirt Showdown (also while supplies last).

 

[Crilly]

How far are we away from a £250 gtx 670? You know, the price it actually should be.

 

[straxusii]

How far are we away from a £250 gtx 670? You know, the price it actually should be.

£36

 

[Kurisu Makise]

hmm £220 for a 7950

and then maybe gtx670 drops also?

this does sound good.

 

[tamzzy]

its not really a slash tbh, if u look at anandtech
http://www.anandtech.com/show/6025/radeon-hd-7970-ghz-edition-review-catching-up-to-gtx-680
the prices on the 22/06 was already the 'slashed' prices (within $10). the only card to take a decent tumble is the 7870, but it was crazily overpriced to begin with anyway

 

[MeMeMeMe]

£36

I lolled.

 

[psychodil]

Good news, hope these cuts filter down to the UK market soon. Looks like AMD are putting the squeeze on the 660 release

 

[Surveyor]

hmm £220 for a 7950

Plus VAT.

 

[Freddie1980]

To little to late for me I already bought a GTX670 because it was the same price as a 7950 and performs a lot better.

 

[Marine-RX179]

Good news, hope these cuts filter down to the UK market soon. Looks like AMD are putting the squeeze on the 660 release

Most probably nothing get filter through and us in the UK still stuck with crappy prices

And price slash on 7850 where? $249 is still around £160, plus VAT (£192) and it would still be as expensive as now, if not more. Actually adding VAT to any of those, most of them hardly any lower in price than now.

 

[psychodil]

Yes I don't think 7850 prices will come down, they are selling like hot cakes. I'm sure there are stockpiles of 7870's that need clearing though and AMD want to sell as much as they can before the 660 is released. Make hay while the sun shines I guess.

If the 7950's come down to the £240-250 mark though that would be fantastic

 

[PorkPieCat]

:L aren't those prices exactly the same if not worse than what we have now (with VAT)? those are for reference cooler/non-OC as well lol

 

[Relentless81]

I'll buy a Gigabyte 7950 or 670 as soon as the first one hits £250 inc, I'll probably be waiting a while

 

[Marine-RX179]

:L aren't those prices exactly the same if not worse than what we have now (with VAT)? those are for reference cooler/non-OC as well lol

Yea...they still seem to be at least $50 more expensive than they should be, and I noticed they are charging much more for the 1GHz Edition of the 7970...is AMD that desperate for money? Anyone actually wanna pay $80 plus VAT extra for factory overclock?

 

[Gregster]

Plus VAT.

This, plus the fact we live in Britain...Expect the price to go up

 

[PorkPieCat]

Yea...they still seem to be at least $50 more expensive than they should be, and I noticed they are charging much more for the 1GHz Edition of the 7970...is AMD that desperate for money? Anyone actually wanna pay $80 plus VAT extra for factory overclock?

pretty much agree... ghz edition really should have outright replaced the original. they're now putting it at 680 prices with 680 performance. not sure how this was supposed to be a good idea considering nobody buys 680 anymore... it's a stupid price. and the 7970 is only popular for its overclocking anyway - it's either 7970+overclock or gtx 670 right now. also if the chips are binned then it's not only a ripoff for the people who buy the ghz edition but also for the people who buy regular 7970s from here on out, since they'll be guaranteed to reach lesser overclocks than those bought months ago. lose-lose, unless i'm missing something?

 

[Rusty0611]

Yea...they still seem to be at least $50 more expensive than they should be, and I noticed they are charging much more for the 1GHz Edition of the 7970...is AMD that desperate for money? Anyone actually wanna pay $80 plus VAT extra for factory overclock?

+1. Nobody here or from AMD has come out with anything that makes me see what the point of the Ghz edition cards other than being a standard overclock over the normal versions.

 

[Nightglow]

+1. Nobody here or from AMD has come out with anything that makes me see what the point of the Ghz edition cards other than being a standard overclock over the normal versions.

Perhaps the next Catalyst drivers will change that.

 

[Marine-RX179]

+1. Nobody here or from AMD has come out with anything that makes me see what the point of the Ghz edition cards other than being a standard overclock over the normal versions.

As far as I see, AMD want to (try to) satisfy their ego of beating Nvidia's GTX680 and reclaim the GPU crown, but pointlessly try to grab some more money in the process...why should the consumers have to pay for putting the 7970 on the throne? As other have said, it should replace the "standard" 7970 at current price point, as it doesn't have more processing cores, nor higher ROP or anything...nothing, but a higher core clock.

There's a reason why everyone in the know and with a brain and know how to overclock went for i7 920, rather than playing more for the "factory overclock" by Intel known as i7 950/960 back then.

 

[Martini1991]

Just think of it as a 20-30 pound price cut on the 79XX range.