For the price/spec I don't think you can beat it, it wasn't long ago you'd pay around that for a non eMTB for that spec let alone a eMTB. The entry model does scrimp on some things compared to the PRO, suspension, non fast charger (£200 for that separately) and slightly lower power output as only the m2 motor rather than M2S.
I'd go for the Pro if you don't have any bits to swap over from another bike.
The Avinox platform has shaken up the eMTB market, the bike shops I spoke to have said demand for the other motor platforms have dropped off a cliff, the big manufacturers have had to respond with massive price reductions as it was getting silly post covid the price of bikes, all good for riders regardless of what platform you go for.
I've got a PX Pro great bike and the motor/software is superb, the other motor manufacturers are trying to catch up with software upgrades to give 120NM etc but they are still miles off the Avinox performance as they are sticking to the 750watt upper limit. I have seen some talk the M2S motor is capable of 2000watt with a firmware upgrade but not sure how true that is.
The bike shop I got mine from estimated August/September for the PR coming in stock. I'd have went with the PR if I wasn't able to use cycle to work scheme to get the PX.