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You are right. I remember there was M&S blackcurrant juice drink in Sainsburys. In M&S it was >50% dearer.
Any Swissvax users? Interesting read!
- Thread starter haaammit
- Start date
You are right. I remember there was M&S blackcurrant juice drink in Sainsburys. In M&S it was >50% dearer.
Its common practice across many industries
Want to sell a product that you can't make yourself ? get somebody else to sell it to you for you to rebrand.
Theres no harm in that, unless you then mark it up 100 % and try and pretend its not. Nobody likes that.
Nobody cares that the 50p fruit juice from Salisbury's is the same as the 48p fruit juice in Tesco's.
But then tesco aren't charging £1.50 from it and claiming it comes direct from their own amazonian fruit plantation or something. Thats why this news has caused the reaction it has.
Want to sell a product that you can't make yourself ? get somebody else to sell it to you for you to rebrand.
Theres no harm in that, unless you then mark it up 100 % and try and pretend its not. Nobody likes that.
Nobody cares that the 50p fruit juice from Salisbury's is the same as the 48p fruit juice in Tesco's.
But then tesco aren't charging £1.50 from it and claiming it comes direct from their own amazonian fruit plantation or something. Thats why this news has caused the reaction it has.
