Anyone good with SEO? (Search Engine Optimisation)

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Hey all

I was just wondering if anyone was any good with SEO?

If so, is there any pointers that some people could tell me?

Thanks a lot! :)
 
Its a pretty massive field, you cant really give a few pointers as there are so many its quite hard. Link building is one of the most important ones.
 
Its a pretty massive field, you cant really give a few pointers as there are so many its quite hard. Link building is one of the most important ones.

I guess... I've been trying to get backlinks, but apparently getting too many too soon is a bad idea?

black hat or white hat?

I guess you mean cheats? I guess I want to do it properly so I don't get blacklisted :)
 
Learn the google algorithm. Learn WAI accessibility. Then google for some SEO specific tips.

Those would be my suggestions.
 
Thanks, I have acquired a good book, been reading on how it works etc and the most important things to do.

Anyone got any good tips on link building and links for websites that would be good to use?

Also, I heard using Wordpress is good? Any ideas?
 
Thanks, I have acquired a good book, been reading on how it works etc and the most important things to do.

Anyone got any good tips on link building and links for websites that would be good to use?

Also, I heard using Wordpress is good? Any ideas?

Wordpress is like a CMS (though don't quote me, I have no experience with it). Most modern CMSs include SEO as part of their development, so as long as you fill in the meta data and use a standards compliant template you should be fine.

As for links... well. You need high quality incoming links - so produce some content / functionality and watch the ranking go up. Its very hard to "manufacture" incoming links, though I guess investing in some payperclick, getting your blog linked to other blogs, getting on some social networking sites for example would be a start.
 
right, thanks :)

I have an idea with wordpress... have a news blog, and on some of the keywords, use it as an anchor text to my website? :)
 
I work in SEO - there's a lot of misinformation out there. Ideally you want lots of backlinks from high pagerank sites with relevant keywords in their anchor texts. If only it were simple to achieve this...

Having said that, I wouldn't have a job if it were :)

Check out sites such as SEOMoz - they have a good noobie guide, but ignore a lot of the blog posts because again, they tend to be misinformation. There are a few hard and fast rules, but a lot of it is just speculation.
 
I work in SEO - there's a lot of misinformation out there. Ideally you want lots of backlinks from high pagerank sites with relevant keywords in their anchor texts. If only it were simple to achieve this...

Having said that, I wouldn't have a job if it were :)

Check out sites such as SEOMoz - they have a good noobie guide, but ignore a lot of the blog posts because again, they tend to be misinformation. There are a few hard and fast rules, but a lot of it is just speculation.

So question - how can you artifically create "backlinks" from high pagerank sites with relevent keywords, when you yourself do not *own* those sites, those sites are not *interested* in you, you are only interested in what they can give you.

Pay them?
 
So question - how can you artifically create "backlinks" from high pagerank sites with relevent keywords, when you yourself do not *own* those sites, those sites are not *interested* in you, you are only interested in what they can give you.

Pay them?
You can't really (well you can pay some), and I presume that's why google (pagerank) works so well. You can linkbait I guess.

Is there any truth in those PR calculators? ie. If you have a PR 9 backlink that is relevant, your site will become PR7-ish?
 
Paying them would be one way, sure! But unfortunately if you're discovered to be buying/selling links, the consequences are pretty severe. Something like being knocked down 60 positions by Google - at least.

There are other perfectly legal ways, though, but I'd be compromising myself and my business to let you know. :)
 
Is there any truth in those PR calculators? ie. If you have a PR 9 backlink that is relevant, your site will become PR7-ish?

That's nonsense. PR is calculated from a great number of things, and some of those factors are completely secret outside of Google HQ, so there's no way to predict or calculate PR.

Also, PR isn't the most important thing. One of our sites is a PR5, but it ranks above 6s and 7s because of the volume of quality backlinks.
 
There are other perfectly legal ways, though, but I'd be compromising myself and my business to let you know. :)

Tell me this, if it is possible for *every* search engine optimisation "specialist" to get their chosen sites to the top of google, why is there still only one site at the top?

In addition, why is it that google search comes up with 99% trash if you look up anything moderately service or product related?

Search optimisation is about making your site semantically and structurally sound so that it should be properly indexable by google. All this cloak and daggers nonsense about "fiddling" the google algorithm is exactly that - nonsense.

I was webmaster of a commercial site for 3.5 years, and I won't lie - we didn't have great google ratings. But then, what we were offering wasn't original, the service was good and the business survived. But every day we'd get inundated with another company offering "super SEO services!" "Get your site to the top of google!!!oneoneone!" You might be able to con the poor saps who have no IT background, google for their own site and then go "oh wow we can chuck money at these guys and they can get us to the top", but *I* don't buy it.

Fact is, I don't know you from jack, and without knowing what techniques you are "using", I call shenanigans.

I've seen some of these "highly confidential techniques" and they all turn out to be using a bunch of meta-tags and classic SEO techniques, and the illegal ones use spam bots to set up forum link spams and abuse social networking sites.

And you have no way to prove me wrong. So I guess I will stay cynical and not buy into the whole "secrets of the trade" business.

EDIT : its a bit different from someone being a specialist (say a doctor or some other professional) where they are open and say "if you don't believe me, go and find out for yourself) and then link a whole bunch of stuff to look up. At a certain point, you defer to the professional, because of their experience and your lack of knowledge. But simply saying "oh its a secret" makes me think you have *nothing*.
 
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Tell me this, if it is possible for *every* search engine optimisation "specialist" to get their chosen sites to the top of google, why is there still only one site at the top?

In addition, why is it that google search comes up with 99% trash if you look up anything moderately service or product related?

Search optimisation is about making your site semantically and structurally sound so that it should be properly indexable by google. All this cloak and daggers nonsense about "fiddling" the google algorithm is exactly that - nonsense.

I was webmaster of a commercial site for 3.5 years, and I won't lie - we didn't have great google ratings. But then, what we were offering wasn't original, the service was good and the business survived. But every day we'd get inundated with another company offering "super SEO services!" "Get your site to the top of google!!!oneoneone!" You might be able to con the poor saps who have no IT background, google for their own site and then go "oh wow we can chuck money at these guys and they can get us to the top", but *I* don't buy it.

Fact is, I don't know you from jack, and without knowing what techniques you are "using", I call shenanigans.

I've seen some of these "highly confidential techniques" and they all turn out to be using a bunch of meta-tags and classic SEO techniques, and the illegal ones use spam bots to set up forum link spams and abuse social networking sites.

And you have no way to prove me wrong. So I guess I will stay cynical and not buy into the whole "secrets of the trade" business.

EDIT : its a bit different from someone being a specialist (say a doctor or some other professional) where they are open and say "if you don't believe me, go and find out for yourself) and then link a whole bunch of stuff to look up. At a certain point, you defer to the professional, because of their experience and your lack of knowledge. But simply saying "oh its a secret" makes me think you have *nothing*.

Calm down mate. I don't claim to be using some sort of secret "technique". As stated above, getting backlinks is our "secret technique". It's the method of getting them that is the secret. It works, we've held number one positions in some VERY competitive keywords in our industry for a long time, and it's because of the backlinks we have laid. Simple as that. It's a fact.

There's no cloak and dagger stuff here. Backlinks mate. I'm just not telling you how we get them, because then anyone could do it. I don't particularly care if you believe me or not. Good luck getting yourself indexed highly :)

If I wanted to prove it to you, I'd tell you the name of our website and ask you to search for a few search terms. But I'm not going to tell you that because I'd rather people didn't know who I worked for. As a guide, though, our budget for PPC and SEO is close to 3 million a year. And believe me, SEO works. All of this on-page optimisation yields negligible results, you're right, but backlinks work. We don't spam either, we couldn't possibly risk the Google penalty if we were caught.
 
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Tell me this, if it is possible for *every* search engine optimisation "specialist" to get their chosen sites to the top of google, why is there still only one site at the top?

Because you have to spend literally millions to get there. In my industry, anyway. Different industries have different levels of competitivity. But yeah, the reason everyone isn't number one is because they don't have enough money, or their backlink laying techniques aren't working. I don't claim to be some sort of industry expert, but we do know a few things that some SEO companies don't seem to be doing. We know this because we used to out-source our SEO and all of the companies we met (most of the major ones) were doing different things.
 
Tell me this, if it is possible for *every* search engine optimisation "specialist" to get their chosen sites to the top of google, why is there still only one site at the top?

In addition, why is it that google search comes up with 99% trash if you look up anything moderately service or product related?

Search optimisation is about making your site semantically and structurally sound so that it should be properly indexable by google. All this cloak and daggers nonsense about "fiddling" the google algorithm is exactly that - nonsense.

I was webmaster of a commercial site for 3.5 years, and I won't lie - we didn't have great google ratings. But then, what we were offering wasn't original, the service was good and the business survived. But every day we'd get inundated with another company offering "super SEO services!" "Get your site to the top of google!!!oneoneone!" You might be able to con the poor saps who have no IT background, google for their own site and then go "oh wow we can chuck money at these guys and they can get us to the top", but *I* don't buy it.

Fact is, I don't know you from jack, and without knowing what techniques you are "using", I call shenanigans.

I've seen some of these "highly confidential techniques" and they all turn out to be using a bunch of meta-tags and classic SEO techniques, and the illegal ones use spam bots to set up forum link spams and abuse social networking sites.

And you have no way to prove me wrong. So I guess I will stay cynical and not buy into the whole "secrets of the trade" business.

EDIT : its a bit different from someone being a specialist (say a doctor or some other professional) where they are open and say "if you don't believe me, go and find out for yourself) and then link a whole bunch of stuff to look up. At a certain point, you defer to the professional, because of their experience and your lack of knowledge. But simply saying "oh its a secret" makes me think you have *nothing*.

Sorry to reply again, but your post has really annoyed me. I don't work for an SEO company, and we don't CON people into buying our witchcraft techniques. I work for a major ***** site and I do the SEO for them in-house. Myself and my colleagues took over from an out-sourced SEO campaign because it was exactly that - smoke and mirrors and bull****.

I assure you what we're doing is working and it has proven to be very lucrative. But I also completely agree with all of the SEO rubbish out there. You CANNOT promise a number one spot in Google. It just so happens we managed it with our budget and our knowledge.

I have absolutely no reason to lie about this, and looking back at what I've posted, I suppose being "secretive" made me seem a bit arsey, but I assure you I didn't mean it in that way. I was never disguising our techniques or trying to be mysterious, I was merely saying that I couldn't give the OP any info on how we get our backlinks.

edit: And not once did I mention "fiddling" the algorithm, which is absurd. SEO seems to be something you've encountered in the past but haven't really looked into. Maybe you've had your fingers burned by one of the many supposed "specialists" and you're harbouring some anger? I don't know. You can be cynical if you want, but the fact is, if you can get back links with a keyword in the anchor text, you WILL rise to the top.

If you still don't believe me, try searching Google for "click here". What's number one? Adobe Acrobat's homepage.

http://blog.rssapplied.com/public/item/how-important-are-back-links
 
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So question - how can you artifically create "backlinks" from high pagerank sites with relevent keywords, when you yourself do not *own* those sites, those sites are not *interested* in you, you are only interested in what they can give you.

Pay them?

You could try writing content for these sites, which is one of the things we do. You find a site who may be interested in having a guest blogger or guest writer. You give them an article and they let you post a backlink to your site in the final paragraph of the article. It's time consuming, but if you have a big budget you can employ copywriters to do it.

This is completely whitehat and not in any way frowned upon by Google. I'd also like to add that nothing in SEO is "illegal" as you said earlier. It's just a bunch of rules made up by the search engines. You can't get arrested for it.
 
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