I had a far better experience of CoH when I imported it from the States. Servers are much fuller than the EU ones. Its a great game, I used to play it with a mate and with a team of 8 it was a great laugh.
Yes, its very limited, but the lack of items I think makes for a more enjoyable experience, you don't get any of the selfishness that you do in WoW
The sidekick system and the fact that you get big XP rewards from helping someone do a quest also adds massively to the community. In WoW, everyone just wants to complete their own quests, and they'll be damned if they want to help you.