That's terrible. If someone said "Oh, Be are supposed to be good, have a look at their website" I'd take one look and think they're an amateur ISP with no reputation. Fortunately I've been with Be before and know they're excellent, but that website sends all the wrong messages in my opinion.
I can see what they're trying to achieve, but it looks far too rough around the edges to be taken seriously. The logo on that router looks neat and smooth, but the website just looks crap.