Anyone used misspelling in SEO before?
- Thread starter paulsheff
- Start date
Soldato
Not intentionally.
I once misspelt "gifts" as "gufts" on link text for a page about presents and gifts. Sure enough we did rather well [as far as SERPs go] on "gufts". It was just a single link on the page, but replicated on many pages across the site. Fortunately that word wasn't saturated with results at the time, which helped getting a ranking. Been rectified now, and pretty much all "gufts" brings up is black-hat spam sites.
<meta> keywords are near enough useless for SEO, and won't get you anywhere. If you want to target misspellings, and they work just as well as correctly spelled words, then you need to concentrate on link text, titles, headings and the usual optimisation fare.
You might just try simply misspelling your target keyword a couple of times within the page content - providing the keyword with contextual relevancy and the appearance of 'natural' content. Avoid making mirrored pages, simply for the purpose of optimising a misspelling, as you're like to be penalised for doing so. Check the saturation of the keywords results before working on it, because you might find lots of people are trying the same thing, and not worth your bother.
I once misspelt "gifts" as "gufts" on link text for a page about presents and gifts. Sure enough we did rather well [as far as SERPs go] on "gufts". It was just a single link on the page, but replicated on many pages across the site. Fortunately that word wasn't saturated with results at the time, which helped getting a ranking. Been rectified now, and pretty much all "gufts" brings up is black-hat spam sites.
<meta> keywords are near enough useless for SEO, and won't get you anywhere. If you want to target misspellings, and they work just as well as correctly spelled words, then you need to concentrate on link text, titles, headings and the usual optimisation fare.
You might just try simply misspelling your target keyword a couple of times within the page content - providing the keyword with contextual relevancy and the appearance of 'natural' content. Avoid making mirrored pages, simply for the purpose of optimising a misspelling, as you're like to be penalised for doing so. Check the saturation of the keywords results before working on it, because you might find lots of people are trying the same thing, and not worth your bother.
Man of Honour
I use mis-spelling and spelling variations in my Adwords keyword bidding, though really there's not much difference.
I find it's better to target specific phrases over human error. Targetting "web design Bath" is a lot cheaper than "web design", for example
I find it's better to target specific phrases over human error. Targetting "web design Bath" is a lot cheaper than "web design", for example