Apple Book

[londonbairn]

http://www.apple.com/newsroom/2016/...rnia-chronicles-20-years-of-apple-design.html

Really?! The way Apple are going now..

 

[Raymond Lin]

It's a £50 box max, £75 for the large one.

£300 is milking it and then some.

 

[metachi]

imagine the next edition....21 years of Apple design.

 

[JediFragger]

As long as their are idiots to pay, then Apple will keep releasing. Good luck to 'em!

They're giving Jony Ive a rate good ego massage releasing these books though!!!

 

[Daaaavvveee]

Jeeeez, I love my Apple stuff but this takes the biscuit

 

[Bonjour]

"We're running out of sources of milk"

"Here, I think I've found a new teet to suckle on."

 

[The_Abyss]

imagine the next edition....21 years of Apple design.

"We haven't just improved Book, we've reimagined the entire concept of a book. Book 2 is smaller and lighter than ever before. We've reduced the number of pages, to make Book 2 lighter and slimmer. We've made Book 2 even more accessible, by removing the cover. And you can now buy a range of designer accessories to personalise Book 2 even more than before, including our new leather cover.

Book 2. A book reimagined."

 

[Cosimo]

"We haven't just improved Book, we've reimagined the entire concept of a book. Book 2 is smaller and lighter than ever before. We've reduced the number of pages, to make Book 2 lighter and slimmer. We've made Book 2 even more accessible, by removing the cover. And you can now buy a range of designer accessories to personalise Book 2 even more than before, including our new leather cover.

Book 2. A book reimagined."

2018:

"We've made it very special by printing on archival paper so the pages will last 150 years. Say hello to Book 3 - Special Edition"

2020:

"We've made it extra special with a slip case, signed by the team and numbered. There will only be 500 copies. Say hello to Book 4 - Collectors Edition"

2022:

"The Book" filmed in virtual reality, 3D, IMAX and coming to your screens soon...

 

[wozza2k]

It's a coffee table book, they've never been priced reasonably so this fits. Yes there is Apple tax on it but serious just don't buy it.

 

[chef-borjan]

Oh jeez. You lot are so bitter. This is a fun luxury book for fans/designers.

 

[Deleted member 651465]

I'd actually buy it, but not at that price

 

[kitkat9933]

They should have named it Book Mini and Book Pro based on the sizes.

 

[Junglist]

"We haven't just improved Book, we've reimagined the entire concept of a book. Book 2 is smaller and lighter than ever before. We've reduced the number of pages, to make Book 2 lighter and slimmer. We've made Book 2 even more accessible, by removing the cover. And you can now buy a range of designer accessories to personalise Book 2 even more than before, including our new leather cover.

Book 2. A book reimagined."

Fantastic! As reading that I even had the image of it being on stage full with the whooping crowd

 

[shiver]

Pricing is pretty consistent with other design books

 

[Somnambulist]

Oh jeez. You lot are so bitter. This is a fun luxury book for fans/designers.

Pricing is pretty consistent with other design books

Yup. This is a collectors-item type thing aimed at a specific crowd.

 

[LiE]

Exactly, this isn't targeted at mass market.

 

[G-MAN2004]

As if buying their products isn't already bad enough.

 

[ps3ud0]

"We haven't just improved Book, we've reimagined the entire concept of a book. Book 2 is smaller and lighter than ever before. We've reduced the number of pages, to make Book 2 lighter and slimmer. We've made Book 2 even more accessible, by removing the cover. And you can now buy a range of designer accessories to personalise Book 2 even more than before, including our new leather cover.

Book 2. A book reimagined."

Theyll add a pair of scissors and a pritt stick

ps3ud0

 

[UnworthyBean]

I'm waiting for the digital download version to be honest.

 

[fez]

It will be a very nice and high quality book that will sell in tiny quantities. These sort of things always cost a lot of money. Personally I'm not going to buy it. I'm also not going to whinge about something I won't buy.