I used to work in the Arndale store and loved every minute of it. The job itself was alright, but it was the people there that made it for me. I miss them a great deal.
@semi-pro waster Do you mean, for example introducing the track pad later on in line etc? Like introducing 'addon's' for the product later on, to make you buy more?
If you think thats bad, try doing business with Apple on a corporate level (them as a client). I could tell you so many stories of their business ethics and practices that have had me not knowing whether to laugh, rage or cry at times.
Because I wanted to start my first job there, It seemed 'cool' unlike a normal technology store like PC World or Curry's. Also it annoyed me with some of the staff not knowing what XCode is, etc. I always wondered if someone asked me that, I could give them an answer, or similar.
As to the Xcode comment - just don't. It's far too geeky for an Apple retail store and would scare any potential employer off. There is a difference between enthusiasm and product knowledge and that level of tech detail. The typical Apple retail buyer doesn't need to know how it works past the user interface. Start explaining to someone about how the cogs inside make it work and they'll turn off in an instant and go buy from someone else.
Completely understand what you was saying, but It annoyed me when I was first learning, I asked them and they did not know. It was disheartening that a company did not know their own technical products. There should be a mix, so people can take over answering questions for the technical customer. But they don't.
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