I think every mac users should be welcoming this. The more market share we get, the more applications that will start getting ported.
In terms of higher education I really think Apple are positioning themselves well, I know at least 4 of my friends have switched to Mac due to the higher education discount, something which none of them had considered.
I think Apple should start considering launching a business range, targetting the current thinkpad users, and well designed, powerful systems running a native version of MS Office. With IBM changing their personal computer range to Lenovo, and really Dell & HP Compaq being the strongest competition, I really think Apple have a real chance of a 15-20% market share.
Perhaps a complete change, launch them not as Macintosh's but as something else. I could imagine a beefed up version of the Mini Mac, with a reasonably priced TFT would be a great hit for companies, minimal desk space.
I believe:
1) Apple are easily the best designed machines on the market
2) OS X is far better than Vista
I think soon there's going to be an Ipod style period where buying Macbooks / Mac's is going to absolutely rocket..... I might well think of investing in a few shares myself!
David