Apple Ready to Counter Windows 7 Launch with New "Get a Mac" Commercials

Final8y

Final8y

Final8y

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Get ready for the latest round of "Get a Mac", this time with a Windows 7 spin

Despite the fact that its own operating system OS X 10.6 "Snow Leopard" is experiencing a fair share of problems, shipping with a vulnerable version of Flash and having a bug where logging into guest accounts deletes all account data, Apple isn't afraid to fling mud at its larger rival, Microsoft. This summer, Apple's executives already blasted Microsoft's upcoming Windows 7, and despite a negative response from the blogosphere, Apple appears to be ready to snipe at Windows 7 yet again.

BusinessWeek states that Apple will be launching new "Get a Mac" ads coinciding with the debut of Microsoft's Windows 7. The ads will portray the new OS as ineffectual and boast of Macs' superiority. Apple thinks that the ads have the potential to lure many more users away from Windows.

Describes analysts at BusinessWeek, "It will likely make the case that Macs are less susceptible to viruses and are best suited to its popular iPods and and iPhones. And look for it to poke fun at Microsoft for making XP owners go through an arduous process to upgrade to Windows 7 -- one that includes backing up all their files to an external drive, reformatting their PC, and then reinstalling all of their old programs, assuming they still have the CDs."

Phil Schiller, Apple's senior vice president for Worldwide Product Marketing believes that Microsoft's customers will forsake the company when Windows 7 hits. He cites what he considers an arduous installation process when upgrading from XP. He states, "Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?"

Technically speaking, Mr. Schiller may be correct in his belief that some customers will switch. Apple saw its customer numbers rise with the release of Windows 98, Windows 2000, Windows XP and Windows Vista. However, there is a small chance that this trend will reverse itself, given Microsoft's more aggressive marketing, its unprecedented public beta, and strong media enthusiasm about the new product.

Snow Leopard has Windows 7 beat slightly on price, for non-students, but for college students the two are tied. And Windows 7 offers more new and revised features than Snow Leopard.

Unafraid to make a prediction, Mr. Schiller tells BusinessWeek, "I expect Snow Leopard will have an amazing upgrade rate -- and Windows 7 won't."
Click to expand...
http://www.dailytech.com/Apple+Read...th+New+Get+a+Mac+Commercials/article16520.htm
 
Windows 7 will sell at least 10,000 times more units than Snow Leopard in the next 12 months, who are Apple trying to kid other than themselves?
 
I like Macs (using one right now) but I've gotta say I hate the general Windows bashing theme of these "get a mac" ads. It really doesn't do the Mac community any favours and I suppose Apple don't care if it sells more machines.

The new simplified install process for Snow Leopard shot itself in the foot for me as I ended up having to do it twice as it wasn't obvious you were doing an upgrade rather than a fresh install - a case of making the process too streamlined in my opinion. Plus, the install process for Windows 7 isn't too difficult. It's entirely graphical and not much more complicated than what Apple have to offer.
 
Agree with theheyes - I didn't replace my clamshell iBook because Mac had started all of these daft negative "get a mac" adverts. I don't see why they should have to take pot shots at Microsoft rather than showing what a good product they have. Negative campaigning isn't generally good for a brand and in my case put me off their laptops and desktops completely.

Recently done a Windows 7 install, honestly can't see how it could have been made any simpler without it being too automated. Only choices I had to make were which partition and what language!
 
Hahaa, no chance, the majority of PC (windows) users wont switch to Apple just because they have a pretty white box with a poncy named OS and wish to publicly **** off their much bigger and better competition!
 
The thing is until I can install snow leopard on a £300 pc I built my self then I'm sticking with windows.

Don't get me wrong I do like OSX but I don't want to fork out so much for a machine just to use it so will make do using my mates
 
Does sound very childish and desperate from Apple. Sort out gaming on MAC's and maybe they have a better chance, as is, Win7 for the win
 
That's the frustrating thing - it's not as if OSX doesn't have any merits. I'd much rather see them plug Grand Central or OpenCL than take potshots at Windows.
 
"I expect Snow Leopard will have an amazing upgrade rate -- and Windows 7 won't."

Haha. Well duh.

Microsoft must be beaming from ear to ear knowing that, for once, mavity is on their side.
 
I've given the mac a go and find them boring. I fail to see a benefit now.

ever since the apple store open in norwich I've been really ****** off with apple. I knew a few people who got a job there.

one was the college's student union president a few years ago. he was on silly pay and bought an iphone, that's as far as his knowledge went (I was the environmental officer at the time and knew him too). another one worked as a steward at an old cinema.

clearly none of them knew about computers and were taken in by the shiny shiny. The fact that he came up to me on opening day and the way he asked my girlfriend if she wanted the new ipod was so needy. I'd get 12% off if I got it at work at the same price.

They seriously lost me that day.


Apple seem like prostitutes of the computer world, they might be flaunting the goods but they don't have the dignity to back it up with performance. I'd rather sit on my hand for 5 minutes and save my money than buying another apple product.
 
He states, "Any user that reads all those steps is probably going to freak out. If you have to go through all that, why not just buy a Mac?"
Click to expand...

Yeah, why not just go and spend a huge sum of money on a new computer with a completely new OS that you have to learn? Sounds so much simpler than just installing a newer version of Windows.

It's fairly irrelevant anyway, because although I don't doubt that the uptake of retail copies of Windows 7 is rather large this time round, most people are still only going to upgrade to 7 when they eventually buy a new PC or notebook. No installation required.
 
the only people these ads impress are their existing customers. and they don't need much convincing to splash the cash on new apple products. :rolleyes:
 
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