Apple TV worth getting ?

[Invasion]

Ok I was thinking of getting Apple TV. The reasoning behind this is,I buy Blu-rays at the moment and only ever watch them once, so really rental would be the best option for me.

I have a samsung smart Tv and don't want to use Netflix and have a monthly charge regardless if I watch anything or not. So iTunes would be my best option I think ?

So is Apple TV worth getting is the quality of the HD films nearly as good as blu-ray and is there anything I should know before going down this route?

Many thanks

 

[Invasion]

Thanks for the input much appreciated. Well you have all convinced me going to order one now
Regarding the apple full HDTV that is going to a bit pricey I would imagine?? £89.00 for ATV seems better for my bank account.
Thanks again