Funny, I can see where you're coming from, and in ATX/EATX builds i've always had the same opinion, until I had PC Power and Cooling do custom cabling on a PSU with non-modular cabling, thus allowing me to build a loom that would route as i wanted around the case, with the various connectors splitting off where I needed them, since then, and with doing smaller builds in mainly MATX, when I came to doing one for myself, I opted for the custom cable route simply for looks and simplicity and not having unwanted things tucked away all over the place. That said, using individually braided cables results in them taking up more space and being less user-friendly, so it's half a dozen of one 6 of another!