Are designer labels desirable due to quality or the expense?

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As a teenager having the latest a most expensive brand name on your body was all that mattered when going out.
What was the reason for buying these brands? was it due to people knowing they were quite expensive for what they were or was it because you knew you were buying
quality and you could wear it for years to come?
 
I have a monthly bus card don't even have a car...the shame

My own driver who drives me to work i should say huh?
It's the guys wearing North Face these day I don't get tbh. My grand dad has been buying that for decades.
 
I'm on facebook GAP must have been a big thing?
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