I still pay full price once in a while, a few recent ones i can think of offhand are:
Torchlight 2
Borderlands 2
Deus Ex
I'll pay full price for X3: Rebirth when it releases, been waiting for it so long i'll gladly pay to get my hands on it. I can't think of anything else upcoming that i'd be bothered with at launch other than online games like Battlefield 4, sales like Steam's (previous ones not this one) have given me more games for next to nothing than i could possibly play over the next year or two that new games generally aren't as appealing anymore.