ASUS is preparing to cut prices of its motherboards by 5-10%, according a Taiwan-based newspaper. The Economic Daily News (translated) reports that the company is preparing these 5-10% retail price-cuts across its lineup, in a bid to compete better with second-best (by volume) Gigabyte, trailed closely by ASRock, and MSI. The paper observes that the cuts could impact Gigabyte's sales in China, making it fall short of its 5.5-6 million units shipped goal, down to 5.4 million, in Q3 2014. Its annual target of 21.5 million could drop to 20 million. ASUS shipped 10.4 million motherboards in the first half (Q1 and Q2) of 2014, and aims to ship 22.1 million units by the year-end.
