Well the main thing about the hero is the price. At this price point you have a lot of options from b550 to b670. Even amongst x870e it one of the priciest options. You then have Asus world renowned customer service/RMA.
I only got it because I wanted to F about with Eclk and I could have gotten that on older models. But to be blunt I have been an Asus user for 20 years and I don;t know how to get around on other boards. Like them or hate them I know my way around An Asus board no matter how good or bad they may be. I do have another board from Giga and it's all right. But I still prefer my asus board just because of familarity.