I'm not really sure what you mean? Its the same price roughly as a top of the range Mondeo Titanium X Sport 2.5, and is around £5000 cheaper than a VW Passat R36 with equivalent equipment.
Its absolutely miles cheaper than the "big players". A top end C-Class mercedes is nearly DOUBLE the cost, the top end BMW 3-series is a clear £25000 more, etc.
Sorry, I didnt mean in the sense of what you get for your money, or what sanity would call comptitors (similar power, size etc) but in the idea of price segments.
It's fair, and accurate, to say that the majority of new vehicle purchasers looking to buy a car >£30k will automatically veer to their closest German Premium dealer. MANY people, me included, would forgo the power, Recaro seats and 19" wheels and all the extras for a 330i SE.
Its a daring strategy, if Opel are planning to make big profits on this, which I doubt. I expect BIG dealer discounts.
One thing to also take into account is how the pricing works for mass manufacturers, rarely (or rather virtually never) is a Mondeo Titanium X Sport sold at RRP, pretty much automatically the dealer will take off £3000 and more due to marketing allowance. (Direct example, cheapest Focus and Mondeos are LESSER equipped and MORE expensive than a Golf or Passat, VW dont stray too far from the RRP, yet Ford will knock the price down like anything). This isnt a point of argument, just something we'll have to take into account, and my judgement may change, if it turns out Insignia VXR's are exchanging hands for ~£26k, then I would say bargain. At list? No way.
So it will be interesting to see what kind of discounts can be had on the Insignia VXR, however I wasnt too sure if you could get much of a discount on any of the VXR range. Hence wondering if Opel/Vauxhall would stick close to the RRP.