Bad SEO websites still featuring high on result lists?

Mojo

Mojo

Mojo

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18 Mar 2007
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Hey, I'm building a website for a family friend for custom made jewelery, and for reference she sent to the Van Cleef and Arpels' website.
To be fair, the site was a bit crummy. Form before function. Much of it was in Flash, with virtually no optimisation for SEO. However, it still came up second in the search results when jewellery oriented search terms were used. Any ideas why?
 
Mojo said:
Hey, I'm building a website for a family friend for custom made jewelery, and for reference she sent to the Van Cleef and Arpels' website.
To be fair, the site was a bit crummy. Form before function. Much of it was in Flash, with virtually no optimisation for SEO. However, it still came up second in the search results when jewellery oriented search terms were used. Any ideas why?
Click to expand...

Possibly a lot of link backs.
Use http://www.seomoz.org/linkscape

I often found a lot crappy sites, use link farms(sigh) to get high on the results.
 
could easily be wrong but this is what i feel is the case from my experience. if the site is poorly made that isn't a problem as long as google know what it's for. if the site has just one word on it and that's jewellery then google will think that site will probably be related to that. it's then the backlinks that confirm that the site is about and if they have a lot of backlinks with the keywords jewellery then they will rank well for that.
 
Google do a lot of hand editing of SERPs these days, so even though a website may be entirely flash with no real back links to speak of - if it's an "official" site of some kind Google may put it at the top or near the top of the SERPs for certain key terms any way.
 
A well established trading company with appropriate usage of their web space will be competitive in the SERPs, despite poor content optimisation.
 
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