Ball Postcard Design Help

Danger Phoenix

Danger Phoenix

Danger Phoenix

Soldato
Joined
21 Jul 2004
Posts
6,360
Location
Harrow, UK
Hi All,

A society at Warwick University is organisng a Valentines themed Corporate Ball on 16th February, and I am trying to design a decent postcard flyer for this event. The postcard with will printed double sided on A6 card - I can get about 5000 of these done for around £118 including delivery.

Basically the Ball is for University students from all around the country, to come and have a good time, with employees from companies such as Accenture, CIMA, Watson Wyatt, Graduate Success and Enterprise Rent-a-Car (all these companies are definitly coming as they are our sponsors).

This is what I started off as the postcard, but to be honest it looks pants... so it would be great if someone can give me a hand, suggest ideas, provide tips, etc

a6postcardbz6.png


a6postcard2tv3.png


On my pretty useless design, I planned to have logos of the sponsors on the bottom of the first side, and then on the back have photos of the ice sculpture and chocolate fountain we are going to have, as well as a bit of text outlining the major plus points of the night...

As you can see, its not a very good design, so some help would be great :)
 
Without meaning to sound harsh, I'd bin what you've done and start again!!!

Gradients seldom look very good when printed, particularly when they are such different colours.

For the front, I personally would think about what colours you want to use, try to keep them complementary. Ie a range of reds or a range of pinks etc, less colours more often than not look better than a mixtures of too many colours.

The Text layout isn't too bad, but it's not exactly very exciting. How about doing something more like a formal invitation (ie landscape with the teext centred and the timings and price details smaller and located to the sides: something like this: http://www.cambridgesociety.org.au/CamSocDinner2003.gif)

A nice simple bit of design flair on the front, nothing over the top, just enough to add interest but still remain stylish.

On the reverse, maybe a low % of a complementary colour from the front, and how about putting the pic of the choc fountain and the ice sculpyture at jaunty angles, and make them look like stacked polaroids, ie with a white border and a subtle drop shadow. The sponsors logos could be run down one side in a column.

Justa few thoughts.

If I get time when I get home I;ll try to whip something up to illustrate a bit more what I mean.

Valve
 
what valve said was pretty good but i'm gonna add some of my own views as well. :)

stick to as few colours as possible. in an ideal world, i would just use 2 - one for background and one for the text and then flip them for the other side. being valentines, id go with a pastle'ish shade of pink and a darker colour of some sort.

using 2 different fonts is fine, one that is easy to read for all the details and a fancier, curly font for 'valentines corp ball'.

if the company logos allow, then strip them down to just 1 colour as well and put them in.

and as valve said, play around with angles. everything (photos, text, etc) doesnt need to be square on.
 
Great ideas guys :)

I was working on the lines of making it bright and eye catching, because it will have to be plastered around campus, and people wouldn't notice it otherwise...
 
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