Well it has been down here and looks like lots of Other Places are pushing for it to be banned aswell.
Please Note how the Label is Written like it white powder
An Energy Drink Called Cocaine
Each can of the Energy drink contains 3 times the amount of Caffeine then a redbull does
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=48800
And a News article from down here
http://www.news.com.au/story/0,23599,20432966-401,00.html
And this is the Warning from the Actual Website of the Product
TBH i think its Got stupid levels of Caffeine in it and its just not safe because i know Kids are going to get there hands on it one way or another even if they have to be 15 Years or older and Kids these days just dont need any more caffeine
Ban it everywhere i Say!!!!
Please Note how the Label is Written like it white powder
An Energy Drink Called Cocaine
Each can of the Energy drink contains 3 times the amount of Caffeine then a redbull does
PARENTS DON'T LIKE IT AND politicians are protesting it, but that's only helped to speed up sales of Cocaine Energy Drink. The brand, which bills itself as "The Legal Alternative," has sold its entire inventory since launching in New York and California two weeks ago.
Its marketing expenditures to date: less than $40.
"Our entire marketing and promotional investment in the launch was $37.50," says Jamey Kirby, senior partner and founder of Redux Beverages, Las Vegas, which launched the controversial brand Sept. 9 during Fashion Week in New York "That's what we paid a courier to deliver a case to the New York Post."
Sales--and worldwide media publicity--took off after the newspaper wrote a story about the brand, which has none of the illegal substance but more caffeine than a Starbucks Grande coffee and 350 percent more than Red Bull, No. 1 in the $8 billion category. Available in New York and California, Cocaine Energy Drink will be sold on ******.com and through its own Web site within the next 10 days. Kirby says distribution in clubs and retail stores will be nationwide by year's end.
"We knew it would be controversial. That was the marketing plan, because young adults and teens love controversy," says Kirby. "Every time someone is on TV saying to boycott our product, the e-mails flood in asking 'Where can I buy this drink?' Negative media is doing more for us than any marketing could ever do."
The brand's Web site--www.drinkcocaine.com--received 6.7 million hits from Sept. 17-23--so many that its Internet service provider had to shut it down three times to upgrade capacity.
Redux has no plans to beef up its marketing budget to sustain momentum, but it is considering a proposition from Vivendi Universal to sponsor the launch of an upcoming video game version of the cocaine-themed movie "Scarface".
"This is not a category that is big in ad spending," said Tom Vierhile, director of Datamonitor's Productscan database, which monitors new products. "These products are all word-of-mouth. That's why the category is so accepting of new brands."
So far this year, according to Datamonitor, the energy drink category has seen 203 new products through Sept. 25, and 342 in 2005. In 2000, 119 new products entered the category.
Many of these brands are sold online, at clubs or in convenience stores. According to ACNielsen, sales of energy drinks grew 63 percent in convenience stores alone, to $2.8 billion for the 52 weeks ended Sept. 9.
http://publications.mediapost.com/index.cfm?fuseaction=Articles.showArticleHomePage&art_aid=48800
And a News article from down here
A NEW energy drink that crashed parties in the US last week is called Cocaine, and its makers are billing it as "the legal alternative" to the drug.
The drink's maker maintains that "doing Cocaine", the beverage that is, gives a bigger and better high without the crash other energy drinks cause.
They say a high hits within five minutes, followed by a caffeine boost 15 minutes later. The ride lasts five hours and the concoction is "350 per cent stronger than Red Bull", they claim.
They argue the effect is part chemical - the drink uses "simple" sugars that don't need to be broken down by the body to create a sugar buzz, and a much larger dose of vitamin B12 - and part psychological.
"When a person sees the name of the drink, some psychological effect happens and the person is already experiencing the energy buzz before they even open the can," speculates Cocaine inventor Jamey Kirby, whose company, Redux Beverages, is based in Las Vegas.
"I can think of no other product except real cocaine that could have that effect on the public."
Taste-testers say the drink hits hard. "It does give you a little rush," one sipper said.
Another hated the feeling the drink gave her. "I don't like the tingly feeling in my chest. I feel my heart racing and I'm not being paranoid . . . I feel looped."
Kirby said an ingredient was added to slightly numb the throat to add an oral sensation much like cocaine does.
The company is marketing the drink to partygoers.
http://www.news.com.au/story/0,23599,20432966-401,00.html
And this is the Warning from the Actual Website of the Product
WARNING - USE AT YOUR OWN RISK!
Side-effects are associated with this product - Extreme amounts of energy!
*Warning - this beverage should be consumed by responsible adults
Failure to adhere to this warning may result in excess excitement, stamina, fun and possible feeling of euphoria.
Keep in mind - This product may not be suitable for children, pregnant women and anyone sensitive to caffeine.
TBH i think its Got stupid levels of Caffeine in it and its just not safe because i know Kids are going to get there hands on it one way or another even if they have to be 15 Years or older and Kids these days just dont need any more caffeine
Ban it everywhere i Say!!!!