If mATX, then the MSI above perhaps. I think that no boards in the B660 lineup make sense price-wise, nor the more expensive Z690, because the MSI Pro Z690-A offers everything and is a solid no-frills board at a price not much higher than the better B660s.
Even if you don't OC, you get more features, bandwidth, ports and you always have the option to drop a Razor Lake K chip later down the line.