As has already been said - there is very little difference between the best pastes.
If you want fast and easy, Arctic Cooling MX-2 is very good and completely non-conductive electrically, so you can get it on components without worrying. It's definitely recommended for GPUs because of this.
AS5 from Arctic Silver is probably the most cost-effective, but it does need roughly 100 hot->cold->cycles to 'cure'.
If you want the absolute best, then you want Shin-etsu MicroSi MPU3.7 which is £4 for 1g (enough for 1CPU) and worth every penny if you need to get the very last 0.5C off your temperatures.