No the clue is not in the name (hence why I put it in commas). They are not traditional traders in the sense of the word.
Then they aren't traders. Traders trade, be it equities, options, Forex, crypto, commodities. The skills work across all markets.
Who wants their cut exactly? Please name them
Well for a start, there is ICE, or intercontinental exchange, owner of the New York Stock Exchange. They're wanting to offer physically settled Bitcoin futures. By that I mean they have to buy and hold the bitcoin on behalf of their clients, unlike the CBOE futures we already have that are derivatives and cash settled. They were due to start Dec 12th, but that's been put back to January.