Ok hope this is of help to the folks in Liverpool
I was on the 2mb service and thought why should I get 2mb download when I can get 4mb for the same price. I upgraded through the self care page and waited my 48 hours. Nothing happened. So after a phone call, the guy said I was due for a 10mb line not 4mb. He couldnt do anything to the modem to upgrade it and told me to call customer services. Calling them resulted in me getting my 4mb service and I was told that it would probably be the end of November that the service would come to my area. I am on ubr10.
So don't worry guys, I feel the same as you and want it now. But think of it this way, it will be even sweeter when it comes!