I'm certain that the vast majority of new BMWs are company car purchases and many of the drivers don't give a hoot for them. They have service histories because they are sold with servicing in the lease contract or whatever.
You've also missed my point. It aids buying the car - you can tell if a car is ex-lease and therefore make an informed decision whether you avoid it or not.
It's most useful when buying from a private seller.
A full service history means nothing on any brand really, just that it's been to a dealer x times in it's life.
When I bought my 5 Series the amount of BMW history was almost universally proportional to the condition of the car. The shabby ones had patchy history or history at Bobs garage and 4 linglong tyres, the immaculately perfect ones had 4 premium brand tyres, a stack of BMW invoices and full history.
You are looking for a car where there is absolutely no evidence that 'Hmmm, I wonder if I could get that done cheaper' has ever entered the owners head when running that car. FBMWSH is one of the key things that helps you make that judgement call. Once you've bought it you can of course do what you want with it if you dont care about resale, as you'll know yourself about the quality of the work. But when buying, you don't really want to gamble with a car where there is evidence to suggest corners have been cut.
It's pointless arguing with me because the market agrees - it also doesnt matter whether it's 'right' because thats how it is. We all know that a car looked after by a really skilled and reputable specialist (I have now decided that indy is a stupid word being used as a catch-all to all non-main-dealers) is probably going to have been worked on to a higher standard, but Joe Public doesnt think like that and it's often hard to tell who the good indys and the bad indys.
Try selling your TT in 3 years time with Full Audi History and with full history from ABC Motors down the road and see which car sells for the most money.
It's universally accepted that full dealer history on a car like this is important - and because it's universally accepted it becomes a self-fullfilling prophecy because the ones without it are less desireable on the used market.

