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What did you expect with the 4690k costing £200 already. Wait until Skylake arrives. I bet the i5 6600k will be £220.
Intel 5th Gen Core i5 5675C 3.1GHz 65W Iris Pro 4MB Quad Core CPU
5th Gen Core i5 5675C 3.1GHz 65W Iris Pro 4MB Quad Core C
Price: £216.70 (£180.58 ex. VAT)
Must not give link.
The prices are pretty awesome tbh, when you consider you're getting the fastest/most advanced IGPU ever created.
Remember, if you couple this CPU with a dedicated GPU, you're doing it wrong. They are meant to be used without dedicated GPU's.