I have no connection to DA at all.
It's just that they are being very unfairly slandered by cynical people who really don't know the in's and out's.
The Sovereign will have a retail price of at least £700 complete. Even if Deagostini are getting them for half that (which I strongly doubt), that is still £350. That means that each magazine is working out at £3 which is not excessive at all, especially when compared to to other magazines which charge a fiver just for the print and paper.
It seems a lot of publishing companies get away with charging extortionate prices. I mean, is Custom PC really worth £4.50 a pop? To you, yes, as you are into PC's, just like the modellers are into their ship building.
However, after 135 weeks, all you will have with Custom PC is a batch of useless magazines, particularly with the speed of PC tech. However, with the modelling partworks, you will be left with a product that, if built properly, will truly be a feature and a conversation piece in your home for many years, or if you wish, you will be able to sell to recoup and maybe even profit from. Believe me, a fully assembled Artesania Latina model commands a premium due the intricacy of it's building.
That's all I can really say, and if you still don;t get what I mean, then there's not much more I can say.