Cammie Dunaway(Wii) Interview

Robert1986 · 17 Jul 2008 at 12:54

Admits to only have beating one game in her entire life(Professor Layton). Always good to have a non gamer talk about games.

interview with Nintendo's executive vp of sales & marketing.
http://www.gametrailers.com/player/36819.html?type=

I also think she mentioned every peripheral available for the wii.

GarethDW · 17 Jul 2008 at 23:38

Yeah, I guess she's not a gamer but in fairness she's a marketing person not a pro-gamer.

Although maybe she needs to brush up on what her target audience want. Dunno if you've seen the Wii Sports Resort video with her, Reggie and some other bloke... she describes the frisbee game as "the cutest game that you have ever seen" - it may look like fun (and if it's anything like Wii Sports it'll be great) but how many gamers buy a game because it looks so darn cute..?!?

Luckily Reggie comes along and saves the day by playing the jet ski game, saying that it's "a little bit more my speed", and starts pretending he's a Hells Angel revving his throttle in a very manly way

...."Guys like power stuff!"

Go, Reggie!

NokkonWud · 17 Jul 2008 at 23:45

Not a gamer? Perfect to talk about the Wii then.
She'd be lost on PS3 or Xbox360.

d3moliti0n · 17 Jul 2008 at 23:58

WTF was that interview, was that a joke or something? Nintendo are doomed.

GarethDW · 18 Jul 2008 at 00:02

NokkonWud said:
She'd be lost on PS3 or Xbox360.

Why? She's a marketeer, why must she also be a "hardcore gamer"?

According to the NYT, she went to Nintendo after working for Yahoo. Previous to that, she worked for Pepsi. She would appear to know how to market products... even if she doesn't spend her evenings playing GTA4.

Nintendo of America is underlining its commitment to trying to broaden the market for video games beyond the traditional younger, male player by hiring a sales and marketing chief with extensive experience with mainstream brands.

Seems that they gave her the job purposefully because she's not the typical young, male gamer. Maybe that's partly why Nintendo have sold more consoles this generation than Sony and Microsoft.

NokkonWud · 18 Jul 2008 at 02:50

I never said a hardcore gamer, but being an actual gamer helps, I believe that's why J Allard is always excellent when he's presenting ideas, same for Peter Moore.

There's clearly something missing when this isn't the case and it shows with her.

Shamikebab · 18 Jul 2008 at 02:58

Exactly, you are always going to struggle to demonstrate and sell a product if you don't fully understand it.

.one. · 18 Jul 2008 at 05:14

Looking at the people playing the wii in that video reminded me of when i had a short stay in a psychiatric ward when i was 21.

Margaret · 18 Jul 2008 at 06:15

Yeah that Wii Music video is just embarassing and cringe worthy.

Wii Speak coming separate to Animal Crossing is just a ****take too.

Moogman · 18 Jul 2008 at 10:44

Thats what happens when you employ politicians, smile at camera say some thiing like we are hardcore, smile at camera, we are hardcore!!. Its like Sony saying its 2008 is the year of PS3 over and over and over. I'm not falling for it. Nintendo and Sony both had a bad E3. Nintendo did not produce anything of any depth or interest this year. Its a joke. Thank god I am getting a 360 soon.

Brain washing has never been my thing I'm not loyal to any brand for the sake of it I want content. The Wii is good if a little flawed the PS3 holds nothing I want just yet. Roll on September.

SiD the Turtle · 18 Jul 2008 at 11:02

d3moliti0n said:
WTF was that interview, was that a joke or something? Nintendo are doomed.

That's the annoying thing. Nintendo aren't doomed. They continue to come out with gimmicky rubbish and the general public continue to buy it.

Robert1986 · 18 Jul 2008 at 12:21

Its like a car salesman trying to sale you a car he knows nothing about. Its just a turn off. I'll probably still buy wii sports 2 though.

doh.