I'm currently using eMoov to sell my property and I really like the concept of the offering but it's been tough so far but that's generally due to the housing market rather than eMoov themselves.
I paid about £370 after using a discount code and this provides listings on all the major property websites (rightmove, zoopla etc) including a premium listing on rightmove for 12 months. They end someone to take the pictures (the pictures were rubbish), measure up and create a floor plan. This was done in about 15 minutes.
You have to be aware that they won't do any work on your behalf, they won't be chasing a list of perspective buyers on their books but instead just handling enquirers generated from the property websites.
If you can sell your house using them (I haven't yet) then you can potentially save thousands of pounds but they don't have the regional expertise a local estate agent would. As such, you have to do a lot of the ground work including writing your listing, show people around (I would do this anyway as I'm best placed to sell the property) and I chose to take the pictures myself using a DSLR.
I'll report back once my sale progresses but similar houses in my area are not selling either.