It won't be quiet if it is to perform, the old noise v performance tussle. It's relying on the superior conductivity of the overall design to have a lower air flow in order to overcome the noise. Conductivity of heat is the critial factor in cooling. There is no other magic/innovative factor to cooling and conductivity relies on fluid flow. It's all gimmicks when the conductivity of the designs are roughly the same. Most designs fail to reach the limit given by the overall conductivity because of non-optimal fluid/air flow.
The con within all these "multiplicity of choice" offerings is that they make people think that there is a certain magic formula to be had which there isn’t. It’s all to do with profit margins which limit the design goals, not so much the lacking in design prowess. The current game is at the limit of diminishing returns because competiton is equalised. When there are too many variables to contend with, including CPU and user proficiency variability, it’s hard to narrow down the superiority of a particular design. The reason why so many designs come onto the market is because of the profit margin. A 50-cent saving can translate to big money within the product cycle. It’s not so much a matter of supply & demand. It’s about the puppet & puppeteer.