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Pffft AMD are no better than nVidia for pricing
On a serious note though, price gouging is to be expected with supply and demand and I am finding myself staying out of the "What GPU for me with a £250 budget" threads, as both AMD and nVidia are too high for my liking in recommendations.
It was always easy with the 7950 at less than £200 but no idea now.
The msi 280x really was a steal at £219 the other week.
The msi 280x really was a steal at £219 the other week.

Not sure if your baiting or not but as far as i'm aware and said this before. AMD do not set the end prices for their cards only the release prices/base price which can be seen with such as the 290 and 290x. The vendors and retailers set the end price and that has risen recently because of them. So if the demand is high like at the moment with little supply, the retailers will increase prices due to running out of supply of the cards and not being able to sell anymore for few weeks until more stock arrives.
As far as im aware AMD and Nvidia set a base price for their cards which you normally see with the reference cards then the vendors normally create their own pcb add their own coolers then add the chips (speed binned or not) then set their price which increases the prices over reference. After this point AMD don't really control the end price only the vendors and retailers do and its this point where the prices have currently increased. So once again correct me if im wrong but AMD have nothing to do with the price increase
And Nvidia are renown for setting a higher base price for their cards vs AMD which can clearly be seen from reference cards.

No it was the correct price![]()