Not sure if your baiting or not but as far as i'm aware and said this before. AMD do not set the end prices for their cards only the release prices/base price which can be seen with such as the 290 and 290x. The vendors and retailers set the end price and that has risen recently because of them. So if the demand is high like at the moment with little supply, the retailers will increase prices due to running out of supply of the cards and not being able to sell anymore for few weeks until more stock arrives.
As far as im aware AMD and Nvidia set a base price for their cards which you normally see with the reference cards then the vendors normally create their own pcb add their own coolers then add the chips (speed binned or not) then set their price which increases the prices over reference. After this point AMD don't really control the end price only the vendors and retailers do and its this point where the prices have currently increased. So once again correct me if im wrong but AMD have nothing to do with the price increase
And Nvidia are renown for setting a higher base price for their cards vs AMD which can clearly be seen from reference cards.
Did you just read the first line and post your response? I clearly say that price gouging is to be expected (price gouging infers that the retailer is cashing in on demand - not AMD or nVidia) and if I was in the retail business and had stock, I would probably do the same.
I have had many a debate about retail prices and pulled up MRP's to prove a point about gouging. If you read further into my post, I said it was easy to recommend a 7950 at the sub £200 price, as there was nothing from nVidia to counter.
But while you are attempting to pull me up, I will show you

The MRP of the 680 on launch was $500
The MRP of the 7970 on launch was $550
The launch price of the 670 was $400
The Launch price of the 7950 was $450
Whilst I am inclined to agree with you on the 290X against the 780Ti and 290 Vs the 780, AMD certainly were not the good guys on that release. Anyways, don't confuse my jocular manner for baiting and it was said with humour (hence the lol face)




