Arsene Wenger has outlined his belief that clubs should be restricted to spending within their natural limits, after Chelsea posted a mammoth loss of £140 million for last year.
The Blues have altered the financial landscape of English football under Roman Abramovich, and their extravagant spending has led Arsenal boss Wenger to previously declare them to be 'financially doped'.
The Russian's almost bottomless resources have seen Chelsea maintain a dominant position in the transfer market, but Wenger - an Economics graduate - believes that clubs should only be able to spend what they can naturally afford to.
"The rules should be that you live with your natural resources," said Wenger.
"They have no financial compulsory rules. We all dream of that.
"If we lose £140 million, we are bust. They can afford to make a loss if they can budget to get it back in two or three years with a plan.
"It is only in football you can imagine that. If you had that in another business it would put too much pressure on the market."
However Chelsea have a long term plan to become profitable, despite their immense initial outlay, and the Gunners boss believes such a policy is prudent for the long term health of his London rivals.
"It is normal that they do that, because for the club's sake they cannot imagine that Abramovich will be there for 100 years," said Wenger.
"So they have at some stage to try to balance their own budget.
"Maybe Abramovich makes immediate calculations that he puts for five years £150 million in, and through that success they will generate more income, and that income will then allow them to balance, and him to put less money in."
Despite Wenger's feelings of inadequacy in the face of Chelsea's financial power, the Gunners gained two notable advantages over their rivals in the January transfer window.
Arsenal beat The Blues to the signing of Southampton wonderkid Theo Walcott, as he turned down the riches on offer at Stamford Bridge to join his idol Thierry Henry, and also saw off interest from Jose Mourinho to land Abou Diaby from Auxerre.
However Wenger still concedes that his Portuguese rival holds all the aces in the transfer market.
"When I contact a club and say, `Listen I am interested in your player', you all know what answer I get. `Thank you very much, Chelsea is on the case as well'.
"It is like that everywhere - even in South America.
"I tell them, `First try to sell him to Chelsea, and then call me back'."
