Clean install as new user on upgraded notebook?

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I recently purchased a new Asus notebook which came with Windows 8.1, and which I have now upgraded to Windows 10, letting it do its own thing, completely on-line.

What I would like to do now is to perform a completely new 'clean' installation from a bootable USB drive which I have already created from the official Microsoft download page.

On reading the FAQ on here it tells me that:

"As long as you upgraded from Windows 8.1 to 10 within the upgrade period, you can perform a clean install using the ISO provided by Microsoft. If it asks for the key, skip it and it will activate when it first goes on-line. Windows 10 is activated against the hardware so you don't need a key, as long as you upgraded and previously had a valid copy of W10 installed."

However I have just read on another site that:

".... the Windows 10 license and the ID of the device is stored on-line attached to the Microsoft Account (Live ID) used to upgrade the Windows 8.1 device and will be required to re-authenticate once the Windows 10 installation is completed."

My problem is that I do not wish to use my existing Microsoft User account, which I have had for many years, but wish to create a new one, complete with a different (new) email address, and then start again from scratch, as it were, on this particular device, but I had not appreciated that the authentication is also tied to my Microsoft account.

My understanding is that it is associated with the actual computer itself, (which has obviously not changed). rather than to a specific user also.

I would appreciate it therefore if someone could kindly clarify the position here for me?

Thank You!
 
It doesn't use the Micrsoft account. I did a clean install on both my laptop and desktop after the upgrade and skipped the key, and then proceeded to make a local account instead of signing in to my Microsoft account. Both activated completely fine after the setup. All it needs is a working internet connection to identify the hardware.
 
Thanks... that what I would have expected.

In my case, and possibly in yours also, they key is actually 'built-in' to the bios anyway, so you don't get the little sticky labels any more!

It looks as if that article I read was wrong then, which I suppose just emphasises the point that everything you read on the internet may not actually be 100% true!
 
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