colour.like.no.other

seaviewuk

seaviewuk

seaviewuk

Soldato
Joined
20 Oct 2002
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Brighton
Another fantastic ad by Sony

Saw it last night for the first time :)

Sony today unveils its latest Bravia TV ad - and it is hoping 200 plasticine bunnies hopping through New York will eclipse its clips featuring bouncing balls and exploding paint.

The TV advert, called "Play-doh", which follows in the footsteps of the mesmerising "Balls" and explosive "Paint" adverts, uses the same technique, "claymation", used in Chicken Run and the Wallace and Gromit movies.

Sony's ad, which backs the "Colour like no other" tagline of the campaign to push Bravia high-definition LCD TVs, features rabbits ranging from 10cm to 10m in height.

A team of 40 animators spent three weeks choreographing the models to create the 100,000 still images required to produce the 60-second ad.

Other effects included creating a 200 square foot purple plasticine wave and making a whale "swim" through the streets of Manhattan - all while locals went about their daily lives.

http://media.guardian.co.uk/advertising/story/0,,2182835,00.html?gusrc=rss&feed=4
 
:D they're great fair doos. Certainly some of the few adverts that stand out these days.
 
Every time I see one of these fantastic Sony Bravia ads it just demonstrates that actually my TV can produce fantastic colour too :p *trolls*

The Playstation marketing department could learn a thing or two from these guys.
 
Superb advert, the whole series are some of, if not, the best in recent memory. The bouncing balls in San Francisco being the best of the bunch: phenomenal :)

The music choices make them even more enjoyable too.
 
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