Creating HTML Emails

Augmented

Augmented

Augmented

Soldato
Joined
18 Oct 2002
Posts
5,464
Location
London Town
As much as I've tried to avoid getting involved in designing emails, I've unfortunately been tasked with creating an HTML email. It's a product promotion; so going to be pretty much a sliced graphic and some links (wrapped in <tables> with inline CSS :erk:). Even so, I've got little to no knoweldge of potential pitfalls and so on. Read a couple of articles from Sitepoint and ALA so far, but still a little lost as to the best dimensions to aim for, the major dos and don'ts etc.

Anyone got any good articles/tutorials on creating HTML emails?
 
Beansprout said:
The 3 rules of HTML emails:

1) Do not talk about HTML emails
2) Do not talk about HTML emails
3) Do not talk about HTML emails

Apart from that, you'll be fine :)
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:D The fourth rule; if someone bounces, opts-out or reports you as junk, the spamming stops.

The main thing is to put a link at the top along the lines of "if you can't see this email, please click here" with a link to an online version.
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Sure. This email I'm working on will be linked to a specific landing page, so there will be a back-up in place. I've read that multipart/alternative emails are recommended - HTML version is accompanied by a plain text version so the client can fall-back if they're unable to render the HTML - still looking into that though.
 
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