Developing a brand..

platypus · 3 Sep 2008 at 11:37

..not sure if this is the right forum but it's relevant so..

How does one go about developing a brand? I realise that you need to come up with a logo and various other things..but often that isn't enough. Anyone had to do any brand development?

platypus · 3 Sep 2008 at 12:14

Market research..gah hate those words

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Cheers for the ideas though fellas.

platypus · 3 Sep 2008 at 14:57

Thanks for that Shoseki

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platypus · 3 Sep 2008 at 16:43

A job recruitment website. Which has me kinda stumped thus far.