there was a documentary on amazon and I never knew this but the company is set up not to make a profit, it does make some but they are very small.
all the money is re-invested into making amazon bigger, basically creating more warehouses, more jobs, more product lines, more services.
they actually sell items at a loss in order to kill other retailers off. therefore increasing their own revenue which then gets re-invested and the cycle continues.
their system is set up to be a killer shark which grows bigger and bigger, first it was feeding off the small fish, now it's killing bigger and bigger fish everyday.
it's marketplace one day could kill ebay, in fact it's fulfilled by amazon service is a lot better than selling on ebay if your a wholesaler. if you want to sell something second hand ebay is still better but amazon is getting better and better everyday.
one example they used was they had a best selling book which cost £5.99 on their site. a local independent shop said that the RRP was £14.99 and that they had to buy it in for £8.99 (£3 more than what amazon sell it for) and sell it for a minimum of £11.99 to make it worth their while.
amazon obviously was stealing sales from thousands of book stores and that is basically why now borders are dead and waterstones are struggling, and thousands of independent stores are dead.
how do you compete with a company that has set itself up not to make a profit?
basically the losses they make on these products are recouped by all their other sales. they gain new customers every day who are buying more and more, making them more powerful.
not only do they sell products themselves but they allow other people to sell through them making even more competition. the show was well worth a watch. basically now we are reaping low prices but once amazon kill off everybody what do you think will happen when they have zero competition?
even if a competitor opens up they will sell their products at a loss in order to kill them off to reap future rewards.
it's certainly going to be interesting in 10-20 years time to see how many retailers have been killed off and how many remain.
supermarkets have done this in the past too but not the the extent of amazon, it's grown from a book store, to having it's own devices such as kindle, it's own services like streaming movies/tv shows and buying digital music, to creating it's own market place. not to mention they stock pretty much anything now when it used to be books only.
they have also moved with the time and now do digital books, it's constantly evolving. the kindle was likened to the ipod and how digital music killed cd, digital books are the future and soon paperback will be harder to get and much more expensive.