Diving - time to clean the game up?

[=XDC=FluphyBunny]

The main thing that annoys me when watching football is the diving.

Why, especially in a highly televised tournament such as the world cup where everyone see's everything that happens, is diving so prevalent?

I have never understood why football won't, or doesn't want to, put a stop it.

 

[=XDC=FluphyBunny]

Because it's hard to be absolutely sure what is a dive and what isn't.

It's open to debate really, it's not black and white.

I have seen a good number of dives that are black and white and not open to debate. Video ref's plus retrospective punishment would go a long way in returning the game to where it should be. It is incredible to me that a very lucrative professional competitive sport allows cheating to be such a common theme.