Do adverts on YouTube etc shown to UK viewers have to comply with UK laws?

[Quartz]

Do adverts on YouTube, Twitch, and other similar platforms have to comply with the amount shown per hour, content, durations, etc?

 

[Chuk_Chuk]

If they do have to comply, I'm pretty certain they never have.

 

[Werewolf]

IIRC they have to comply with things like the suitable content and legal content, but length, and frequency are up to the platform, it's only Broadcast content that has to abide by frequency/length of adverts as that's part of the regulations for the broadcast licence.

 

[neocon]

I don't know but it's incredibly annoying.

I've just got myself a fire stick 4k and I'm going to install Brave so I can enjoy YouTube without ads.

 

[Rroff]

Nominally I'm against ad blocking but YT, even by their own admittance, use ad patterns intentionally to try and frustrate people into paying which IMO is just wrong. That and the cost while many site features are still in the 90s - take search for example - is just taking the mick.

 

[Stu999]

What bad thing did you see OP?

 

[Begbie]

I don't know but it's incredibly annoying.

I've just got myself a fire stick 4k and I'm going to install Brave so I can enjoy YouTube without ads.

Use a vpn and get pro for £12~ a year. There's a thread somewhere.

 

[cainer]

YT forced me into using an AD blocker when they decided to stick ADs on videos from non monetised channels, it made my experience so AD heavy i couldn't tolerate it any more