Only today have I been to a Jewellers for an Eternity ring for the wife, was original value was £1200, in the sale for £675, walked away with a deal at £565.
If the bulk of that price was based on diamonds, then you didn't really 'save' as much as 'threw away slightly less money'.
DeBeers basically controlling the 'value' of diamonds means the true worth of that ring is probably well below £200, but ladies love them sparkles![]()