Does anyone else get tired of...

Threepwood

Threepwood

Threepwood

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The spin that used in the blurb to sell coputer items, words like 'blisteringly' and 'more powerful than a deathstar*' come to mind, or 'the fastest SSD in the world' (at least two SSD blurbs are claiming that).

You know what I mean? :p

Maybe it's because I'm not in my teens any more or something and I'm desensified to such claims... which makes me think, is that the target audience the blurb is aimed at? People who are young and have zero clue, or just have zero clue in general?

Are they the people who buy the most? Is it worth always using such spin to grab that target audience only?


To be clear this is not only aimed at overclockers themselves, *everyone* does it. What I do wonder about OcUK is that surely (out of everyone, being the best around, if one actually understands what 'the bestaround' actually, really entails) have a mature audience (who are the people who are advising there friends/relatives/strangers to use OcUK, new buyers so to speak) who might responed better to less time using the (what seems) obligitory 'Pazzowww' verbs to describe things... but spent that time bettering their service even more by using other means to describe the product in a more realist manner? More facts, greater detailed descriptions, links to reviews, etc?

Or is it a case of, everyone is doing it so I must too? Or that it simply works better that any other way to achieve best profits? Or just, if it aint broke then dont fix it?


What do people think? I'm not angry or anything, more amused about feeling a little like places almost treating me like a child? When actually, I'm not. I mean come on! A desktop PC is *not* more powerful than a death star, srsly :p

EDIT:
*Could be a slight exaggeration
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lol, love it :)
 
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Product marking like ZX and GT spring to mind but marketing hype has never really bothered me really. There was a law brought in during the 90s about marketing houses for similar comments where made.. Like "Luxury bathroom" .. how do you define "Luxury"? The estate agents had to choose words very carefully.. Anyway, the proof of the performance is in the benchmarks and reviews.
 
but marketing hype has never really bothered me really.
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In truth, it's only recently started bothering me. Which is why I talk about desenseification. Maybe I'm just too full of spin, that I've seen all the 'PAZZAM' words too many times already describing other, and older products?

I've never seen an item labelled "more powerful than the Death Star" but whatever it is, I want it.
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Exactly! Who wouldn't? :D but when it's being used to describe a high end pc, even tho sure it has to be a little tounge in cheek, that's almost the same as a big fat lie. Kinda simlar to the 'luxury' argument that Admiral Huddy has brought to the table, how does one define more powerful than a death star? :p

The ZX and GT part must have evolved from cars tho surely, which I don't mind so much, as they were simple, and more importantly low fuss initialing that actually stood for something?


Anyway, the proof of the performance is in the benchmarks and reviews.
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Indeed. Is there anything that stops OcUK from adding direct links to reviews of items? Honest question, not a loaded one.
 
I don't really care about buzz words like that. What does annoy me is when seller write "only" before the price, when most of the time they're more expensive than other seller.
 
Yeah, just like the 'x' pounds and 99p.

When I fill up a motor with fuel, why don't I stop at 'x' pounds and 99p to feel like I spent a pound less :D
 
Meh, the marketing peons need to justify their salaries and the management clearly likes it.

As a consumer benchmarks (and aesthetics) are all i really go on.
 
shadesofgrey said:
Exactly! Who wouldn't? :D but when it's being used to describe a high end pc, even tho sure it has to be a little tounge in cheek, that's almost the same as a big fat lie.
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To be fair, whilst my original comment was rather tongue in cheek, I don't think anyone would actually purchase something like a pre-built PC and actually expect it to be more powerful than a space station capable of blowing up planets, it's a bit of creative marketing, appealing to the inner-Star Wars geek of its audience.

It's just marketing spiel, all companies do it. It's like the Lynx-effect. You don't really purchase Lynx products under the assumption that scantily-clad attractive women will throw themselves at you, right?

http://www.fakingnews.com/2009/10/unable-to-attract-even-a-single-girl-frustrated-man-sues-axe/
 
True, true and thanks for the link... i'll be printing that one off and sending it to my dad :)

Edit: Tho a real star wars geek would raise an eyebrow im sure ;)
 
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